Transcript

Storytelling One Frame at a Time

Storytelling ONE FRAME AT A TIME The numbers don't lie - a brand's story is best framed online with photos & video. IMAGERY RULES Social Media ON FACEBOOK'S Top 10 BRAND PAGES, PHOTOS & VIDEO DŘÍVĚ THE MOST ENGAGEMENT. Data provided by Simply Measured for M Booth 1) Videos are SHARED 12X MORE Photos are LIKED 2X MORE THAN TEXT UPDATES THAN LINKS & TEXT POSTS COMBINED facebook and let's not forget.. FACEBOOK REACHED 100 MILLION USERS IN 4 YEARS, BUT INSTAGRAM IS ON PACE TO BEAT IT. still not convinced? 42% OF ALL 58% TEXT, CHATS, QUOTES, VIDEO, LINKS TUMBLR POSTS ARE PHOTOS Aa 66 42% PHOTOS and over at YouTube.. 100 MILLION USERS ARE TAKING A SOCIAL ACTION ON VIDEOS EVERY WEEK LOL Last but not least.. PHOTO & VIDEO POSTS ON PINTEREST ARE REFERRING MORE TRAFFIC THAN TWITTER, STUMBLEUPON, LINKEDIN, AND GOOGLE+ in Su VISUAL STORYTELLING Comes into Focus A LOT HAS CHANGED SINCE SNAIL MAILING POLAROIDS. IN 2012, WE'VE BECOME OBSESSED WITH SHARING OUR PHOTOS ONLINE, AND BRANDS ARE TAKING NOTICE. January 2012 PRESIDENT OBAMA JOINS INSTAGRAM INST February 2012 OVER 700 YOUTUBE VIDEOS ARE SHARED ON TWITTER EACH MINUTE March 2012 facebook FACEBOOK ROLLS OUT TIMELINE FOR ALL BRAND PAGES, PLACING GREATER EMPHASIS ON STORYTELLING THROUGH PHOTOS & VIDEO. April 2012 INSTAGRAM USERBASE GROWS BY 10 MILLION USERS IN 10 DAYS WITH THE RELEASE OF ITS ANDROID APP. TOTAL USERS REACH 40 MILLION INST May 2022 TUMBLR INTRODUCES STORYBOARD, A CURATED COLLECTION OF STORIES AND VISUALS. June 2012 PINTEREST USERS FOLLOW MORE BRANDS THAN USERS ON FACEBOOK OR TWITTER July 2012 THE LAUNCH OF FOURSQUARE'S NEW MOBILE APP RESULTS IN MILLIONS OF PHOTO UPLOADS IN THE FIRST WEEK ALONE. M Booth is a global communications agency pioneering creative science - the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world's most influential brands. Framed, our visual storytelling offering, focuses on creating visual content that spurs authentic engagement between brands and their digital communities. MBOOTH For more information visit mbooth.com or contact framed@mbooth.com. A COMMUNICATIONS COMPANY Sources: Simply Measured, TechCrunch, Mashable, YouTube, Shareaholic, ComScore, foursquare.

Storytelling One Frame at a Time

shared by sheriffgbailey on Aug 21
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What better way to discuss the impact of photos on Facebook and other social networks than with a colorful infographic? Global communications company M Booth teamed up with media measurement and analy...

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