The State Of Social Media 2020

STATE OF P SOCIAL MEDIA INFOGRAPHIC 2020 in PRESENTED EVER INCREASING CIRCLES 2020 There are a LOT of people on social media... +9% 3.48 45% BILLION YEAR ON YEAR INCREASE ACTIVE SOCIAL MEDIA GLOBAL PENETRATION USERS WORLDWIDE ..but they're not all on the same networks. FACEBOOK 2.7 Total Number of Monthly Active Users BILLION Active monthly users Gender Predominantly Facebook users are 43% female and 57% male AGES Age 18-44 73.5% of Facebook users are aged 18 to 44 35 Average Usage The average time per day each user spends on the network MINUTES Marketing Opportunities 78% The percentage of Americans who have discovered new products to buy via Facebook YOUTUBE 1.9 Total Number of Monthly Active Users BILLION Active monthly users Gender Predominantly YouTube users are 62% male and 38% female AGES Age 90% of 18 to 44 year old American 18-44 internet users use YouTube 1 Average Usage The number of hours of video watched BILLION every day on YouTube Marketing Opportunities 90% The percentage of YouTube users who have discovered new products or brands via the platform INSTAGRAM Total Number of Monthly Active Users BILLION Active monthly users Gender Predominantly Instagram users are 58% female and 42% male AGES Age 18-44 81% of Instagram users are aged 18 to 44 53 Average Usage The average time per day each user spends on the platform MINUTES Marketing Opportunities 83% The percentage of users who discover new products and services on Instagram TWITTER 330 Total Number of Monthly Active Users MILLION Active monthly users Gender Predominantly Twitter users are 34% female and 66% male AGES Age 63% of Twitter users worldwide are 35-65 aged 35 to 65 Average Usage 46% The percentage of Twitter users who use the platform daily Marketing Opportunities 67% The percentage of B2B marketers who use Twitter as a digital marketing tool PINTEREST 300 Total Number of Monthly Active Users MILLION Active monthly users Gender Predominantly Pinterest users are 70% female and 30% male AGES Age 30-49 35% of US Pinterest users are aged 30 to 49 14 Average Usage The average time each user spends on the platform per day MINUTES 42 SECONDS Marketing Opportunities 60% The percentage of Millennials who use Pinterest to find new products in in 23 LINKEDIN in #3 in 303 Total Number of Monthly Active Users MILLION Active monthly users Gender Predominantly Linkedln users are 57% male and 43% female AGES Age 30-49 37% of US Linkedln users are aged 30 to 49 Average Usage MINUTES 7 SECONDS The average time each user spends on the platform per session 90 Marketing Opportunities The number of LinkedIn users who are senior MILLION level influencers of which 63 million are in decision-making positions SOURCES: https://ourworldindata.org/rise-of-social-media https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ https://hootsuite.com/pages/digital-in-2019 ARs://wearerecom/top-15-valuable-facebook-statistics/ I.com/blog/2019/04/the-state-of-digital-in-april-2019-all-the-numbers-you-need-to-know https://www.oberlo.com/blog/facebook-statistics http://www.adweek.com/digital/social-seniors/ https://sproutsocial.com/insights/facebook-stats-for-marketers/ https://www.kleinerperkins.com/perspectives/internet-trends-raport-2018 https://www.socialmediaexaminer.com/raport/ https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267l https://blog.hootsuite.com/youtube-stats-markators/ https://www.oberlo.com/blog/youtube-statistics https://www.pewresearch.org/- fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/ https://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-action/s/ https://www.statista.com/statistics/2487 69/age-distribution-of-worldwide-instagram-users/ https://www.powresearch.org/internet/fact-sheet/social-media/ https://www.oberlo.com/blog/instagram-stats-overy-marketer-should-know https://wearesocial.com/blog/2019/04/the-state-of-digital-in-april-2019-all-the-numbers-you-need-to-know https://www.statista.com/statistics/282087/number- of-monthly-active-twitter-usors/ https://wearasocial.com/blog/2019/04/the-state-of-digital-in-april-2019-all-the-numbers-you-need-to-know https://www.oberlo.com/blog/twitter-statistics https://www.oberlo.com/blog/pinterest-statistics https://www.amarketer.com/content/the-s ocial-series-who-s-using-pinterest-infographic https://www.klainerperkins.com/files/INTERNET_TRENDS_REPORT_2018.pdf https://99firms.com/blog/linkedin -statistics/ https://www.oberlo.com/blog/linkedin-statistics