The State of Ecommerce in South Africa

Ecommerce in South Africa 2011 It's an exciting time for the ecommerce industry in South Africa. Exponential growth, a maturing market and more and more people spending money online. Gauteng R2,000,000,000 That's 30% more than 2009 48% Over R2 billion was spent online in South Africa in 2010 KZN It's expected to reach 2.8b in 2011 20% *Excludes travel W. Province 12% Under 25 25 45 37% 63% 25% 52% 30,000 online shoppers are over 65 5,290,000 920,000 Retail Growth 6% Of them made a purchase online users online during 2010 Online Retail Growth 30% IT TAKES THE AUERAGE INTERNET USER SYRS TO BE Com FORTABLE BUYING ONLINE 17% Split 36 m USERS IN SA HAVE BEEN ONUNE FOR 37% 5YRS OR MORE. of online retailers are 51% 46% 64% of ONUNÉ SHOPPERS ARE OSTV SUBSCRIBERS Very Profitable of online retailers are 34% A Little Profitable 4444 0000 333 1284 00/00 CARDHOLOERNANE 41% Of South African online shoppers have debit cards. 19% Breaking Even of online retailers are of online retailers are 1% CARD Of South African online shoppers have credit cards. Making a Small Loss 35% Bank of Rack ten 4444 0000 3333 1284 00/00 CARDHOLDER NAME Brought to you by ww.shopdirect.co.za SHOPDIRECT Data supplied by World Wide Worx (Pty) Ltd from the Online Retail in South Africa 2011 report. Powerful, simple, affordable ecommerce. Racial