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The State of Content Marketing 2013

The STATE OF CONTENT MARKETING 2013 $118.4 billion WILL BE SPENT ON CONTENT MARKETING, VIDEO MARKETING AND SOCIAL MEDIA IN 2013 Blogs give websites Marketers spend over 434% 25% of their marketing budget on content marketing more indexed pages and 97% MORE INDEXED LINKS 91% OF B2B MARKETERS USE CONTENT MARKETING 78% 86% 62% 78% of CMOS think custom content is the 86% of B2C marketers 62% of companies outsource their content marketing - a 7% from 2011 use content marketing future of marketing COMPANIES WITH LESS THAN 10 Blog YES EMPLOYEES ALLOCATE 42% OF THEIR MARKETING BUDGET TO C-O-N-T-E-N-T B2B companies that blog generate 67% more leads >>>> per month <<<<< Interesting content is one of the top 3 reasons people follow brands on social media Social Media and Blogs reach 8 out of 10 of all U.S. Internet users ORGANIC SEARCH LEADS HAVE 14.6% A 14.6% CLOSE RATE OUTBOUND MARKETING LEADS 1.7% HAVE A 1.7% CLOSE RATE Articles with images get: 79% of B2B marketers use content marketing to achieve brand awareness goals 94% MORE VIEWS 9 in 10 organizations market with content 78% 61% Blog of feel that of B2B marketers rate consumers organizations behind the webinars the most as content are interested in effective content marketing building good relationships tactic 37% of marketers say blogs are the most valuable type of content marketing COMPANIES WITH 10,000 OR MORE EMPLOYEES 58% USE 18 DIFFERENT CONTENT MARKETING TACTICS Facties of consumers trust editorial 1 2 34 5 6 7 8 9 10 11 12 13 14 15 16 17 18 content OF CONSUMERS SPEND TIME READING CONTENT FROM 68% A BRAND THEY ARE INTERESTED IN O SOCIAL MEDIA AND Mobile-optimized marketing increased from: content BLOGS ACCOUNT FOR 23% OF ALL TIME SPENT ONLINE 15% 33% 87% of B2B 2011 2012 MARKETERS USE SOCIAL MEDIA TO DISTRIBUTE CONTENT 90% of consumers find custom content useful Source: THE IMPACT OF PHOTOS THE IMPACT OF TWITTER HOW USERS INTERACT ON FACEBOOK ENGAGEMENT ON BRANDS ON PINTEREST wishpond EID

The State of Content Marketing 2013

shared by WeAreWishpond on Jun 18
Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content ma...




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