The state of B2B social media 2013

A B2 B MARKETING INFOGRAPHIC The state of B2B social media 2013 B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden.. DESCRIBE YOUR SOCIAL STRATEGY THE MOST POPULAR PLATFORM 36% You 77% Tube 38% 61% Meetup 1% 71% f A 85% don't know defined ad-hoc in 82% HOW IMPORTANT IS SOCIAL MEDIA? GOOGLE+ IN B2B critical some importance importani 29% Is the b2b relevance most by 2014 no importance useful x3 You channel 9% TOP THREE OBJECTIVES 1: drive traffic to website 2: build brand and positioning - DEGREE TO WHICH PEOPLE CAN CALCULATE ROI 3 strengthen thought leadership completely (1%) don't know (9%) most of the time (9%) PRIMARY MEASUREMENT FOCUS half the time (7%) website traffic number of followers some of 3 content downloads the time (30%) leads generated rarely or not at all (44%) Mareting IN 12 MONTHS