Staples at Foursquare

Staples Portugal just Checked-in at Foursquare. Portuguese Digital agency adOn created an exclusive campaign for Foursquare users, where they could access to a €7,5 discount in a minimum purchase of €35 at any of the 35 Staples Stores across Portugal. All they had to do was show the Special with a promotion code when making a purchase. The main goals were: to increase traffic store, to leverage sales performance and to measure if foursquare users are more or less valuable consumers when comparing between a Staples Client Card regular consumer. THE RESULTS WERE SURPRISING: STAPLES foursquare 35 venues created 21% 25% 33% Check-ins of all venues impressions generated. Unlocked the special with the promotion code. used the Special when purchasing. all Staples stores in Portugal. STAPLES 14% of Check-ins shared the Special. SPECIAL NEARBY Staples 35 Stores in Portugal 556 meters Check-in Special Check-in at Staples, show the Promotion Code 901002 and win Campaign Results The average purchase value generated by a foursquare user was: a €7,5 discount for a minimum purchase of €35. Learn more at www.facebook.com/staplesportugal 3 times superior to an average purchase of a regular Staples Client CHECK-INS and UNLOCKS by Region (North, Center, South) 1,6 times superior to an average purchase by a Staples Card Client STAPLES 38% 54% Check-ins by Gender 3% without data 18% 18% 24% 73% Check-ins by Age 9% without data 45% 18-34 29% 29% 62% 35-54 https://foursquare.com/staplesportugal adon www.adon.pt blog.adon.pt www.facebook.com/agenciaadOn twitter.com/#!/ad on © Copyright adOn (Elemento Digital, SA) - 2011 CD at