Social Networks Adoption Lifecycle

SOCIAL NETWORKS ADOPTION LIFECYCLE 0911 B 135 MILLION A 481 MILLION 125 MLLION my 200 MILLION 122 MILLION O 170 MLLION f 750 MILLION 120 MILLION O 6 117 MLLION 100 MILLION in 35 MILLION O 20 MILLION 10 MILLION 2 MILLION 2.5% 13.5% 34% 34% 16% INNOVATORS EARLY EARLY LATE LAGGARDS ADOPTERS MAJORITY MAJORITY CREDITS: VINCENZO COSENZA WWW.VINCOSIT LICENSE: CC-BY-NC BASED ON E. ROGERS/G. MOORE MODEL CHASM