Social Media Workflow

SOCIAL MEDIA WORK FLOW HOW MUCH TIME DOES YOUR ORGANIZATION INVEST IN SOCIAL MEDIA MANAGEMENT? HERE IS A GENERIC SOCIAL MEDIA WORKFLOW FOR A 40-HOUR WORK WEEK. HOW DO YOUCOMPARE? CONTENT UPDATING SOCIAL NETWORKS BLOGGING POSTING TEXT, PHOTOS, VIDEOS AND COMMENTS PLANNING, WRITING AND PUBLISHING BLOG POSTS 4.00 HRS 7.50 HRS RESEARCH& PLANNING SOURCING INTERNAL& EXTERNAL CONTENT, MANAGING THE EDITORIAL CALENDAR CURATION READ RSS FEEDS, FILTER + SHARE CONTENT 4.00 HRS 2.50 HRS LISTENING MONITORING BRAND MENTIONS, KEYWORD SEARCHES ENGAGEMENT CONVERSATIONS 2.50 HRS RESPONDING TO FOLLOWS, MENTIONS, DIALOGUE, QUESTIONS, AND COMMENTS S*** HAPPENS 4,00 HRS CONTINGENCY ?! PROBLEM SOLVING, UNSCHEDULED POSTS, SOCIAL RESEARCH, DAMAGE CONTROL 5,00 HRS CAMPAIGNS COMMUNITY DEVELOPING CONTESTS, MANAGING, PROMO APPS BUILDING AUDIENCE OUTREACH AND ACQUISITION 2.50 HRS 2.50 HRS STRATEGY ANALYTICS TACTICAL PLANNING AND IDEATION SOCIAL MEDIA MEASUREMENT & REPORTING 2,50 HRS 2.50 HRS ©MARK SMICIKLAS, DIGITAL STRATEGIST, INTERSECTIONCONSULTING.COM