Social Media Use by Australians - September 2011

Author: Joanna Fulton, Philanthropy Australia, www.philanthropy.org.au Social media use by Australians September 2011 POPULATION 21.9M You YouTube Tube 9.9million Unique Visitors Facebook 11million Users WordPress W 2m UVs 4m MySpace 930k UVs 3.6m Twitter 1,8m UVs 3.2m Photobucket 700k UVS 2.8m 2.4m Vimeo 390k UVs W Wikipedia 6.7million Unique Visitors 2m • Slideshare 220k UVs 1.6m LinkedIn in 18m UVs • Stumbleupon 140k UVs 1.2m • Digg 100k UVs • Reddit 100k UVS • Foursquare s7k UVs · Delicious 47k UVs 800k - 400k 0. Flickr 1.2m UVs 0- JUN 2010 DEC 2010 Blogspot 4.6million Unique Visitors Tumblr 1m UVs Smartphone Growth The uptake of smart'mobile phones able to access and interact with the internet has rocketed, with purchases of data plans for mobiles tripling in just the first half of 2011. Social media is becoming more mobile, with use of services such as Facebook, Twitter and Foursquare now providing location-based updates. FACEBOOK YOUTUBE TWITTER LINKEDIN 18% 26% 33% 45 - 54 45 - 54 43% female 35 - 44 48% female 16% 35 - 44 11% 57% male 25 - 34 52% male 11% 25 - 34 7% 55 - 64 age 7% 18 - 24 age 6% 18 - 24 8% 3% 55 - 64 65 or more 14% 26% 45 - 54 32% 45 - 54 18% 35 - 44 35 - 44 3% 22% 31% 0- 17 0- 17 65 or more 10% 48% female 38% female 18% 25 - 34 25 - 34 52% male 62% male 7% - 55 - 64 age 6% 18 - 24 age 10% 55 - 64 2% 65 or more 6% 18 - 24 34% 0- 17 3% 65 or more 14% 0- 17 Sources: Google Doubleclick Ad Planner (www.google.com/adplanner), Australian Bureau of Statistics Internet Activity Report June 2011 (www.abs.gov.au) JUN 2011 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1•1•1•1 •1 •1 •1•1 •1 •1