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Social Media Trends 2016

6 Social Media Trends That Will Take Over 2016 D 01 Real-Time Engagement Social media thrives on real-time engagement, but each year the window for response becomes smaller. When customers reach out to brands on social media, there are some trends that don't seem to be going away. 70% USERS EXPECT A RESPONSE FROM BRANDS 53% 72% want a response in want a response less than an hour if there's a complaint Consumers complained about brands 879 million times ON SOCIAL MEDIA IN 2014 7-8 MESSAGES SENT TO BRANDS WENT UNANSWERED WITHIN 72 HOUR 02 Live Streaming Video Live streaming video is considered to be the next big thing in social media marketing thanks to apps like Periscope and Meerkat, which took the Internet by storm in 2015. Periscope Meerkat OWNED BY TWITTER AVAILABLE ON IOS AND ANDROID AVAILABLE ON IOS AND ANDROID 2 MILLION DAILY ACTIVE USERS 2 MILLION REGISTERED USERS 40 YEARS WORTH OF LIVE VIDEO WATCHED DAILY MORE THAN 100,000 VIDEOS STREAMED * * "10 Interesting Meerkat Statistics (May 2015)." DMR. N.p., 19 Mar. 2015. Web. 03 Social Commerce The more engaged your customers are, the better your sales. Over the last couple of years, we've seen social media play a crucial role in this area. f You Tube FACEBOOK INTRODUCED 360 ADS FOR YOUTUBE ADDED 360 ADS FOR MORE IMMERSIVE EXPERIENCES IMPACTFUL VISUALS INSTAGRAM ROLLED OUT ITS ACTION- PINTEREST ANNOUNCED THE LIMITED ORIENTED AD FORMAT ROLLOUT OF ITS BUYABLE PINS TWITTER CONTINUED TESTING ITS BUY BUTTON 04 SEO Content is still king. The mediums might be changing-in 2015 we saw a massive shift from text to media-but the competition for visibility has never been stronger. G+ 33% OF TRAFFIC FROM GOOGLE'S 88% OF CONSUMERS ARE INFLUENCED BY ORGANIC SEARCH RESULTS GO REVIEWS AND ONLINE COMMENTS TO THE FIRST ITEM LISTED. Q YOUTUBE, TWITTER AND FACEBOoOK POSTS NOW CAN BE OPTIMIZED FOR SEARCH 05 Mobile First If you're not thinking mobile first, then you're already behind. Mobile devices have become the primary (not secondary) screen for most social media users. 80% 2 billion OF INTERNET USERS CONSUMERS WORLDWIDE ARE EXPECTED OWN A SMARIPHONE TO OWN A SMARTPHONE BY 2016 87% 14% ADMITTED TO NEVER BEING WOULDN'T DO BUSINES S WITH A COMPANY WITHOUT THEIR SMARTPHONE THAT DOESN'T HAVE A MOBILE SITE OR APP How do people search online? 91% 80% 47% ON PC OR LAPTOP ON SMARTPHONE ON TABLET 06 Data-Driven Decisions Data is already a big part of how you measure social media success, but it'll play an even bigger role in your 2016 strategy. This data can help you personalize your message and focus on building stronger loyalty and long-term engagement-rather than short-term acquisitions and individual sales. Avoid making business decisions off: FOLLOWER COUNTS TWITTER LIKES Instead, consider: ENGAGEMENT AND RESPONSE RATES KEYWORD ANALYTICS INFLUENCERS TALKING TWITTER COMPARISON REPORTING ABOUT YOUR BRAND CONTENT AND ENGAGEMENT HABITS To learn more or start a free 30-day trial visit: sproutsocial Sources:

Social Media Trends 2016

shared by alexyork on Jan 17
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Our social media trends 2016 infographic takes a look the upcoming year and what marketers can expect in the social media world. We outline six trends that we believe you’ll see in 2016.


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