Social Media Super Heroes

SOCIAL MEDIA SUPER HEROES A statistics addict who skillfully uses i cutting edge gear for in-depth analysis of data POWER The ability to turn facts into actionable insights and see the general principle behind sets of occurences. CHALLENGE Making informed decissions based on competitive analysis of all the information gathered from the online space. DATA JUNKIE WEAPON gadgeteer Intelligent measurement tools: automatic detection of patterns, to which he adds his powerful intuition. SIDEKICK Web Analyst - to merge the existing social analytics with data coming from other fields of the business. A very observant type of superhero, with POWER a detective nose and an interest for careful planning of strategies The ability to identify behavioral patterns and use the information to craft effective brand awareness programs. CHALLENGE Creating social strategies that satisfy the needs of Sales, Marketing and Customer Service at the same time. THE DIGITAL STRATEGIST WEAPON sleuth Social reporting tools: customizable consoles that help demonstrate the effectiveness of social media campaigns through clever visualizations. SIDEKICK Social Media Designer - to develop the visual part of the organization's social media strategies. A very enthusiastic and outgoing character, POWER able to quickly create new connections & harness the power of communities The ability to lead the pack on social media pathways, whether he does it as an Internal Collaboration Manager or by empowering the community of fans. in CHALLENGE Sending positive vibes to everyone he comes in contact with, while at the same time increasing sales leads and customer satisfaction. THE SOCIAL EVANGELIST WEAPON energizer Social CRM tools: for team management purposes, as well as landscaping all the social conversations that shape the brand's reputation. SIDEKICK Conversations/Listening Officer - to act immediately when buzz spikes happen and stay on top of the news. POWER A crime-fighting hero with an eye for detail, who quickly reacts to important changes and is able to The ability to supervise all communication channels, spread out clear messages and assume responsibility for the brand image. improvise in a creative way CHALLENGE Creating a balance between the broadcasted messages and the insights gathered from social media monitoring. THE ONLINE AMBASSADOR WEAPON vigilante Social performance tools: complex software that combines the strength of traditional marketing with online optimization for maximum effectiveness. ff SIDEKICK Content Curator/Creator - to develop a well-planed content calendar that's relevant for the brand's community. UBERU The social media intelligence platform