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Social Media for Social Good

Social Media for Social Good Harnessing the might of social media for social good is the natural next step in uniting people for a common cause. Individuals and organizations alike can reach out through social networks in the name of charity to exponentially increase their impact. Read on to see examples of successful grassroots charity campaigns, to learn more about what it takes to run a successful social media campaign, and to get up to speed on the future of giving. Grassroots Campaigns Individuals or nonprofits reaching out on their own for social good HAITI EARTHQUAKE RESPONSE The day after the quake, CNN's iReport page (which lets users post their own videos of, and commentary on, news events) had In the next few days, Facebook averaged 1,500+ status updates/day with the word "Haiti." 1.4 million page views Nearly 1/2 of web users surveyed by the Red Cross would use social media in an emergency to reassure loved ones of their safety. 218 User reports on the quake Social media gave initial descriptions of damage, missing persons reports, locations of those needing help, which resources were needed where, and fundraising opportunities. 212 Additional reports on missing persons Fundraise, donate, or purchase gear to assist developing nations without adequate water supplies CHARITY:WATER 100% of donations go toward clean water. $20 can provide safe drinking water for 1 person for 20 years. So far, they've helped: 19 6.185 2,545,000 clean water projects people by providing access to safe drinking water countries TWEET DRIVE 2010 TWEET DRIVE 2011 Holiday toy drives fueled by social media collaboration 2,000 donated 99999 toys FPPPPPF toys donated 4,200 25 38 $3,000 Events Events $7,500 raised for charities raised for charities and partners TWESTIVAL Taking social media offline for a day to support nonprofits $1.75 million aiod 100% of tickets/donations go to supported causes. 275 causes supported by Twestival These include job training programs, food and clothing donation programs, and supplementary K-12 education programs. 45 countries participating Twestival Global organizes local events contributing to global causes. Twestival Global 2009 teamed up with charity:water to host events in 202 cities worldwide, raising more than $264,000. Elements of SuGcessful Campaigns Since social media is doing the campaigning for you, your cause must appeal to the public. Identify how your cause can appeal to the social public a cause they believe in and want to share with others. Prove that the money raised for the cause actually goes to the cause– not to your pocket. Build a viral team - cover Facebook, Twitter, YouTube, Vimeo, Google+, Tumblr, etc. Be clear on your call to action - show how people can V learn more, get involved, and donate to the cause. Emerging Tends in Cheritable Giving and Volunteering Though older generations donate more, Gen X and Y are increasingly active in social change. 79% 67% 58% of The Silent Generation donate of Boomers donate of Gen Xers donate 80% of Gen Yers donated financially or with goods/services in the past 12 months 70% educated peers on a cause 68% volunteered 60% signed a petition 56% fundraised 49% joined/created a social networking group on social good 35% texted donations, voted, or helped organize an event 1 in 5 adults in the U.S. have made donations online. 1 in 10 have donated via text message or SMS. $1 million The total amount of mobile donations in history at the beginning of 2010. After the Haiti earthquake, that amount increased to $50M. As Gen X and Y age and donate more, and Boomers and the Silent Generation become more familiar with technology, the future of giving will go digital. Sources: tweetdrive org pressroom THE UNIVERSITY of NORTH CAROLINA at CHAPEL HILL

Social Media for Social Good

shared by harperlogan on Sep 28


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