Social Media Performance Measurement

SOCIAL MEDIA PERFORMANCE MEASUREMENT blog | website ENERGISE 2-0 The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Performance Measurement Subscriptions (email; RSS) articles Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Tools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base SOCIAL MEDIA PERFORMANCE MEASUREMENT ENERGISE 2-0 a tu e blog | website The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Subscriptions (email; RSS) Performance articles Measurement Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Тools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base SOCIAL MEDIA PERFORMANCE MEASUREMENT ENERGISE 2-0 a tu e blog | website The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Subscriptions (email; RSS) Performance articles Measurement Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Тools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base SOCIAL MEDIA PERFORMANCE MEASUREMENT ENERGISE 2-0 a tu e blog | website The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Subscriptions (email; RSS) Performance articles Measurement Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Тools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base SOCIAL MEDIA PERFORMANCE MEASUREMENT ENERGISE 2-0 a tu e blog | website The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Subscriptions (email; RSS) Performance articles Measurement Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Тools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base SOCIAL MEDIA PERFORMANCE MEASUREMENT ENERGISE 2-0 a tu e blog | website The 6ls Interaction Intimacy Involvement Influence Interaction Brand Aware Visitors (Repeat Visits) Content analysis of feedback - Positive - Negative Share Feedback bookmarks Involvement Intimacy Brand Unaware Visitors (New Visits) Comments Post mentions Social Media RTs of recent Subscriptions (email; RSS) Performance articles Measurement Enquiries Links (in) Impact Influence Online Sales (where appropriate) Traffic from SM channels - Visits - Conversions Insight Tools: Google Analytics | Postrank | Feedburner | 'Add This' Share Tools facebook twitter • ENERGISE 2-0 ENERGISE 2-0 ta Measuring Measurement Involvement In Network - Connections and 'Likes' Tools Involvement: No. and quality of Followers / Following Twitter, Tweepi, Twittercounter, Hootsuite, Twtrland, Tweetstats, Interaction Interaction: No. of posts No. tweets Hashtag Mentions @Replies (out and in) Direct Messages (out and in) Comments Twitalyzer, Tweetreach, Trendistic.indextank, Retweets (out and in) Trendsmaps.com, Viralheat, Export.ly, Topsy Analytics, PeopleBrowser, Tools Socialbakers Likes Facebook Insights Hootsuite HyperAlerts Intimacy Intimacy: Content analysis of Tweets Content analysis of Posts and Comments Export.ly - Positive - Positive - Negative Tweetsprout, Mytoptweet, Klout, Negative Influence: Message Reach Hashtag Reach Activity Per Thousand (APM) Key Influencer Relationships Listed Influence Kred Business Page Likes Key Influencer Relationships (individuals) Activity Per Thousand (APM) linkedin Subject: Email Newsletters ENERGISE 2-0 ta Measurement 6IS Improve your Dear Reader, In this issue Measurement ENERGISE 2-0 measurement te ten Тools Linkedin Statistics Involvement Subscribers Involvement: Profile Connections Company Followers Tools Google Analytics Email Management Software Interaction Group Connections Open/Read Ratios Interaction: No. updates Comments (out) Comments (in) Invites Intimacy Content analysis of Feedback and Comments Send to a friend Positive Intimacy: Content analysis of Updates and Negative Comments - Positive Influence - Negative Actions taken e.g. visits to the web site, conversions etc Influence: Access to Network Introductions Overall Buzz Insight Reputation issue Event Competitor knowledge (Sales lead Customer Insight (Enquiry New product development Customer Feedback Volume Mentions x Date Influencer opportunity Measures: Overall 'buzz', level of interaction, sentiment analysis, Tools: Social Media Monitoring Tools; Social Mention Analytics influence Actionable customer and market insights derived Impact ENERGISE 2-0 About Energise Energise Social Media, is a company owned and managed by Dr. Jim Hamill and Alan Stevenson. We provide an integrated range of social media services for building sustained business growth and profitability. Unaware Exploration Strategic Social Business Sales | Quality Costs Contact Energise Email: [email protected] Time Blog: www.energise2-0.com Twitter: @drjimhamill Impact on Sales, Costs, Quality of the Customer base