Social Media Marketing in 2013

SOCIAL MEDIA MARKETING

Takes Flight in 2013

by TwinEngine



1 Social Media Marketing becomes a key initiative



2 Marketing turns upside down - consumers become the marketers



3 Social influence moves beyond 'like' to incentive driven recommendations



4 Marketing grows enterprise wide and can no longer sustain being a 'department'



5 Discounts and giveaways will incentivize sharing of branding content



6 Social impacts business infrastructures - siloed communication systems are challenged



7 Social channels integrate and align



8 The Social Media Manager role emerges



9 Media spend shifts from display to paid and sponsored content



10 Social gaming will go mainstream and begin to be cross-platform



11 The dawn of social TV - where viewers comment and share during air time



12 Social Commerce - Rapid growth with NFC technologies in smart phones



13 SEO - less focus on tricks and more on good online marketing



14 Rise of Augmented Reality - visualization over data



f

Gifts will transform Facebook. Paid ads shift to paid content. Facebook begins to move into social search.



t

The newsroom of the future



in

Evolves and grows from HR focus to brand building for companies. LindedIn Endorsements becomes like Facebook Likes



YouTube

Gains reputation as key search tool



p

Will lead in social shopping



+

Sharing to selected lists is on the rise SOCIAL MEDIA MARKETING Takes Flight in 013 by TwinEngine Social Media Marketing becomes a key initiative Marketing turns upside down - consumers become the marketers Social influence moves beyond 'like' to incentive driven recommendations Marketing grows enterprise wide and can no longer sustain being a 'department' 5 Discounts and giveaways will incentivize 5 sharing of branding content Social impacts business infrastructures - siloed communication systems are challenged Social channels The Social Media integrate and align Manager role emerges Media spend shifts from display to paid and sponsored content 10 Social Gaming will go mainstream and begin to be cross-platform 11 The dawn of social TV - where viewers comment and share during air time 12 Social Commerce - Rapid growth with dododo NFC technologies in smart phones 13 SEO - less focus on tricks and more on good online marketing 14 Rise of Augmented Reality - visualization over data Gifts will transform Facebook. f Paid ads shift to paid content. Facebook begins to move into social search. E The newsroom of the future Evolves and grows from HR focus to in brand building for companies. LinkedIn Endorsements becomes like You Tube Gains reputation as key search tool Facebook Likes O Will lead in social shopping + Sharing to selected lists is on the rise by 1G TwinEngine TM ----- --- --- ----- EEE SOCIAL MEDIA MARKETING Takes Flight in 013 by TwinEngine Social Media Marketing becomes a key initiative Marketing turns upside down - consumers become the marketers Social influence moves beyond 'like' to incentive driven recommendations Marketing grows enterprise wide and can no longer sustain being a 'department' 5 Discounts and giveaways will incentivize 5 sharing of branding content Social impacts business infrastructures - siloed communication systems are challenged Social channels The Social Media integrate and align Manager role emerges Media spend shifts from display to paid and sponsored content 10 Social Gaming will go mainstream and begin to be cross-platform 11 The dawn of social TV - where viewers comment and share during air time 12 Social Commerce - Rapid growth with dododo NFC technologies in smart phones 13 SEO - less focus on tricks and more on good online marketing 14 Rise of Augmented Reality - visualization over data Gifts will transform Facebook. f Paid ads shift to paid content. Facebook begins to move into social search. E The newsroom of the future Evolves and grows from HR focus to in brand building for companies. LinkedIn Endorsements becomes like You Tube Gains reputation as key search tool Facebook Likes O Will lead in social shopping + Sharing to selected lists is on the rise by 1G TwinEngine TM ----- --- --- ----- EEE