Social Media Marketing

SOCIAL MEDIA MARKETING What is Social Media Marketing? Social media marketing is a process of gaining website traffic or attention through the use of social media sites. Ways to Utilize Social Media Successfully 7 • Map a clear objective • Put the customer first • Provide consistent & quality content Stop linking to your home page Diversify your anchor text • Focus on the content • Be a valuable resource TOP SOCIAL MEDIA PLATFORMS f 8* D You Tube in 52% Social Media for of all marketers have found a customer via Facebook. Inbound Marketing Companies implementing inbound marketing see 100% improvement in site conversion. use social media consistently place your company's most important keywords in your social media profiles share your blog content wtih a variety of social media platforms Hubspot customers with over 100 Facebook likes generate over 800 site visits a month. • share your company's latest news 60% of companies have adopted some element of inbound marketing methodology into their overall strategy. build eye-catching infographics and pin them on Pinterest install social sharing icons above & below your blog posts thank your fans via social media when they share or recogonize your content CHOOSE INBOUND MARKETING engage in non-promotional social media activities so uses get to know you How has social media affected marketing communication? A two-way form of communication – social media marketing allows for clients & companies to communicate with each other in real time. Businesses & marketers are able to get feedback almost instantly. Smaller businesses & marketers can be heard - the increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral. Feedback within minutes another advantage to social marketing is that customers are able to voice their concerns in real time and in many cases, they receive feedback within hours or even minutes TURN STRANGERS INTO CUSTOMERS ATTRACT CONVERT CLOSE DELIGHT strangers visitors leads customers promoters blogs social media keywords e-mails workflows lead scoring CRM Integrations callsto-action leading pages forms social media smart calls-to-action e-mail workflow pages contacts Social Media Marketing & Inbound Marketing Since 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer's interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. htp://www.gobaliepiara.com/rameteorketngsarvices/iocialmedionaikalngsocial-newcrking htp://www.marketngprocum/datu/2013/10816/loabeokirkainetinportaicielplatormalarmaikates BIGSHOT INBOUND