Social Media Marketing

SOCIAL MEDIA MARKETING for the B2B company Think your B2B company doesn't need Social Media? Think again. Social Media is one of the most popular and effective marketing tactics in B2B today: B2B Marketers say... 87% 83% 78% 77% 71% 70% use Social Media articles on eNewsletters use blogs case studies videos (other than blogs) websites 54% 44% of B2B companies of B2B marketers say they will increase content marketing spending next year outsource content creation Why is Social Media so important? B2B marketers who use these Social Media sites: 54% of US Internet users use Social Media sites in t g+ You Tube 83% 80% 80% 61% 39% 26% Why do B2B Companies use Social Media? Social Media can be measured too. Tools used to measure ROI include: - 60% web traffic 79% brand awareness 51% sales lead quality 74% customer acquisition 45% social media sharing 71% lead generation 43% sales lead quantity 5 41% direct sales 64% customer retention/loyalty 3D 41% qualitative customer feedback 64% thought leadership 41% seo tracking Challenges that B2B Marketers face 52% 45% 39% lack producing engaging producing variety of content of content budget #1 challenge: producing enough content is biggest challenge for 64% of B2B content marketers Where are social media leads coming from? 9% 54% Facebook Linked in 9% 14% 32% 82% All social media-orginated leads All social media-sourced site visits Thinking differently about social media for your B2B company? www.clearpointagency.com Sources: Gclearpoint Calehrating http://www.emarketer.com/Article/B2B-SMBS-Twitter-Gets-Best- Social-Leads/1009697#D7dd8shggfmlKqpP.99 agency 10 YEARS http://contentmarketinginstitute.com/wp- content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpappO1- 1.pdf http://socialmediab2b.com/2013/02/b2b-social-media- statistics-audience/#ixzz2Qwv98xDe Award Winning PR, Marcom, Social Media