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Social Media Marketing

SOCIAL MEDIA MARKETING BY THE NUMBERS YOUTUBE TWITTER FACEBOOK 2 LOCATION-BASED SERVICES 22 7 86.5 million 750mon 33% million million Number of impressions for Coca-Cola's Promoted Trend in June 2010 Number of Facebook users Number Number of views in of Increase views in one week for Old for checkins 20 million during McDonald's one-day campaign that Spice's T-Mobile's "Royal Wedding" "Mano a Number of impressions garnered by Network Solutions "GoGranny" SuperBowl campaign tweets 70% 52% 92% Mano en el Bano" video The price increase of Facebook randomly awarded $5 and $10 gift cards as checkin The The 65.5 million percentage of percentage of social networking ads during the first Facebook 18,000 Number of clicks during American Airlines' "Tweet to Win 30K Miles" users that use the site each day Number of plays for Evian's users half of "Roller Skating Babies" over 2 years on campaign 2011 Facebook bait 400 Number of checkins at New York steakhouse 10,000 35,000 70% Angelo & Maxie's Steakhouse in 45 days Number of tweets with the #LS11 hashtag for IBM's "Lotusphere" conference in January 2011 Number of YouTube brand partners The percentage of small 118 Number of Foursquare checkins in one day business 12 million $1.34 at GranataPet's 10 dog- food-dispensing billboards in Germany owners using Facebook 11% Eventbrite sales driven by a Facebook Like, as compared to just 80 cents for a tweet Number of views the "Will it for Blend?" iPad video got over 4 months marketing, compared to 66% 184,000 Number of players during a 3-month SCVNGR campaign at Buffalo Wild Wings The percentage of people who say they would buy something who use Google 4 billion 500,000 that was only offered to The number of "things" shared on Facebook each day Facebook fans Number of merchants on Foursquare 381,576,305 Number of Foursquare checkins in 2010 6 SOCIAL MEDIA CAMPAIGNS & THEIR METRICcs 2 3 CLIENT CLIENT CLIENT CLIENT Old Spice Katy Perry Purr EA Games Bulletstorm Under Armour AGENCY AGENCY AGENCY AGENCY Wieden + Kennedy TGL Ltd., Toronto Digital Influence Group Red Tettemer + Partners CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN "The Man Your Man Could Contest on Facebook offered a chance to win a trip to see Katy Perry in concert and meet her in person. The contest lasted about 5 weeks, EA created a Facebook App to publicize its upcoming Bulletstorm game – the app ran for 30 days. There was also a contest to win tickets to a Snoop Dogg concert. Undergrads applied to be the "Ultimate Intern" by submitting 140o-character Smell Like" cover letters and resume via UA's Facebook Page over a 4-week period. RESULTS from March 25-June 1 FACEBOOK FANS 160% RESULTS RESULTS RESULTS (500,000-800,000) IN LIKES LIKES LIKES ONE MONTH 1400% 118,500 130% TWITTER FOLLOWERS ON AVERAGE, A FACEBOOK POST ON 12700% 10,000 BULLETSTORM'S AND SNOOP DOGG'S OFFICIAL PAGES GENERATED 131 ACTIVE USERS ENTRIES COMMENTS & 659 LIKES. YOUTUBE SUBSCRIBERS +25% MORE THAN DOUBLED, TO 150,000 69,500 CLIENT Nie Widen Bohren VIEWS OF BULLETSTORM AGENCY CONTENT AND DEMO VIDEOS NEWS FEED IMPRESSIONS conceptbakery CLIENT 45% Free The Children CAMPAIGN 108,000 The agency created a Facebook Page that invited users to try a hole-free attachment technology from Nie Widen Bohren ("never drill again" in German). Users had to "like" the Page and register for a sample, explaining why they were qualified to test the product and if they'd blog about it, etc. AGENCY Momentus Media TOTAL VOTES CAST CAMPAIGN Agency started a Facebook Page for "We Day: 1 Like = $1," an annual event organized by the Canadian charity, Free The Children. For every "like" on the Page, a donor would match a $1 donation SOURCES Mashable Facebook-Studio Pew Research MerchantCircle ZDNet Mashable Infographics RESULTS RESULTS O to 500,000 ABOUT 5,000 Research by Todd Wasserman & Lauren Drell Design by Larry Buchanan @larrybuch LIKES IN FOUR MONTHS. 1 out of 8 USERS GOT SAMPLES. CANADIANS 13-25 YEARS WITHIN THREE MONTHS, OLD ARE FANS OF FREE THE PAGE HAD THE CHILDREN. 800 WALL POSTS THE CAMPAIGN RAISED AND $500,000. 3,500 unas. LIKES.

Social Media Marketing

shared by larrybuch on Aug 24
Mashable sent me a list of numbers and stats, and I tried to make them into a coherent, easy-to-read graphic about social media marketing and successful social media marketing campaigns.




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