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Social Media In IT: 2010 v 2013
SOCIAL MEDIA: 2013 V 2010 AT A GLANCE IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors. 2013 2010 Plaxo 109% 29% 2013 Facebook 2010 108% 27% 2013 2010 SlideShare 23% 92% 2013 Twitter 2010 65% 2013 33% You Tube 2010 YouTube 58% 30% 2013 Vendor blogs 2010 40% 2013 2010 in Linkedin 42% 19% 2013 Analyst blogs 2010 37% 17.5% 2013 IT blogs (independent) 2010 (47% 6% 55% Survey conducted in May to June 2013 by Vanson Bourne with 59 tech ma rketers and 300 IT purchasers in UK-based companies. VansonBourne Intelligent Market Research
Social Media In IT: 2010 v 2013
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Infographic of Vanson Bourne market research survey of 300 UK purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.
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