Social Media Ireland Statistics

80 eightytwenty SOCIAL MEDIA THE INSIDE SCOOP 1. SOCIAL NETWORKS USED IN IRELAND Facebook 52% LinkedIn 20% YouTube 35% * Google+ 15% Twitter 23% Instagram 9% 52% 35% 23% 20% 15% 9% * YouTube figure based on Irish online population (Adplanner) All others based on Irish population aged 15+ (Ipsos MRBI) 2. SOCIAL NETWORKS USED BY IRISH BUSINESSES Facebook 70% 70 61 61 Twitter 61% % LinkedIn 61% 44 YouTube 44% Source: Amas.ie 3. 51% OF IRISH CONSUMERS TALK ABOUT BRANDS ON SOCIAL MEDIA. WHY? 74% for offers and promotions 44% to seek advice 19% to use group buying 15% to post praise 15% to post a complaint Source: Amas.ie 4. IRISH FACEBOOK USER DEMOGRAPHICS 23% 11% are 13-17 23% are 18-24 11% 29% are 25-34 29% 19% are 35-44 3° 10% are 45-54 5% 5% are 55-64 10% 3% are 65 + 19% Source: Facebook.com 5. IRISH FACEBOOK MOBILE USER DEMOGRAPHICS 13-17yr 18-24yr 25-34yr 85% 81% 77% 35-44yr 45-54yr 55-64yr 67% 53% 42% 85% of 13-17 81% of 18-24 77% of 25-34 67% of 35-44 53% of 45-54 42% of 55-64 Source: Facebook.com 6. HOW IRISH PEOPLE USE FACEBOOK O 70% 268 of us return daily friends on average 133 81 million million likes per month comments per month 77 24 million million messages per month photos uploaded per month 14 99 million million wall posts per month new statuses a month 471 103 thousand thousand videos per month check ins per month Source: Facebook.com 7. THE MOST POPULAR DAY BY ACTIVITY ON FACEBOOK IN IRELAND MONDAY PAGE LIKES PHOTOS VIDEOS COMMENTS LIKES WALL COMMENTS MONDAY & TUESDAY MESSAGES FRIDAY STATUS UPDATES SATURDAY CHECK INS Source: Facebook.com 8. IRISH TWITTER USAGE 1 MILLION TWEETS A DAY 600,000 DAILY USERS Ireland has the 10th highest number of Twitter users per capita* * Behind the US, UK, Australia, Brazil, Canada, India, France, Indonesia & Iran. Source: Beevolve.com 9. IRISH LINKEDIN USERS BY SENIORITY ENTRY LEVEL SENIOR MANAGERS 22.1% 17.6% 10.7% DIRECTORS OWNERS 5.62% 5.35% *Of the 68% of Linkedin users who provide these details Source: Linkedln 10. TOP 10 JOB FUNCTIONS ON LINKEDIN IN IRELAND ENGINEERING OPERATIONS SALES 7.5% 6.4% 5.8% 5.4% 3.3% 3.3% ENTREPRENEURSHIP EDUCATION IT FINANCE 3.1% 3.0% 3.0% ADMIN SUPPORT HEALTHCARE 2.7% *Of the 66% of users who list a job function Source: Linkedin 80 Facebook.com/WeAreEightytwenty @eightytwenty eightytwenty