The Social Media Horse Race

SOCIAL MEDIA HORSE RACE в B B B в SOCIAL MEDIA GROWTH AND WHY IT MATTERS TO MARKETERS Social media network growth has burst out of the gate over the past 12 months. The race is on to see which network claims the Triple Crown of reach, adoption and performance. THE MATURE HORSE OFTEN WINS THE RACE Facebook clearly reaches the vastest global audience, with 1 billion monthly active users. 1B 200M monthly global active monthly global active users* users* "as of October 2012 "as of December 2012 in 200M 40M monthly global active users* global active users* "as of January 2013 "as of July 2012 You Tube 800M 135M monthly global active users* monthly global active users* "as of December 2012 "as of December 2012 SOCIAL MEDIA MARKETING: WHERE MARKETERS PLACED THEIR BETS IN 2012 As social media networks go neck-to-neck, both B2BS and B2Cs invest in Facebook. B2C B2B - 90% 80% 69% 80% in 51% 83% 35% 26% You Tube 65% 61% 41% 39% LEAD GENERATION: WHICH HORSE WON THE CONVERSION RACE? More brands across industries win premium leads on Facebook than on any other network ... for now. B2C 2011 vs. 2012 B2B 2011 vs. 2012 2012 2012 67% (39% 2011 (73% 2011 (35% 2012 43% 2012 2011 (30% 2011 40% 31% in 2012 21% 2012 44% 2011 2011 (12% 44% THE LEAD GEN PONY PEN: UP-AND-COMING NETWORKS TO WATCH OUT FOR 13% of B2Cs won leads 15% of B2Cs won leads 2012 2012 3% of B2BS 7% E of B2BS won leads won leads B BRAFTON FUEL YOUR BRAND newsroom.fb.com/Key-Facts I nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012 pdf twitter.com/twitter/status/281051652235087872I blog Jinkedin.com/2013/01/09/linkedin-200-million/ go.bloomberg.com/tech-blog/2012-11-14-pinterest-reaches-out-to-businesses-with-new-service/ I youtube.com/tipress_statistics googleblog.blogspot.com/2012/12/google-communities-and-photos.html I mashable.com/2013/0103/google-has-105-million/ slideshare.netimprofs/b2-c-research2013mprofs I slideshare.net/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth-america-14855770/1 webmarketing123.com/wordpress/wp-content/uploads/201110/Webmarketing123 Digital-Marketing-Report_2011.pdf go.webmarketing123.com/rs/webmarketing123/images/DMR%202012%20FINALpdt ч