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Social Media in Healthcare

Social Media in Healthcare with Dr. You twit face Hospitals Using Social Media: 1,229 Hospital Social Media Accounts: Characteristics of Hospital: Number of Beds² 06 to 69 (17% 15% Blog 149 YouTube |100 to 399 579 42% 26% J>399 Foursquare 946 You Tube INot Using Social Media Facebook f 1,068 Type of ( in 566 ip ² O Private, nonprofit I Investor-owned, for profit I Government, federal Linkedin 20% 30% 13% 24% 13% I Government, nonfederal Twitter 814 I Not Using Social Media How Do Physicians Use Social Media? Personal Use: 87% Professional Use: 67% facebook. 15% | Professional Use 61% Personal Use You Tube 8% 31% 17% Linked in 19% One-third of physicians surveyed say a patient has tried to 'friend' them on Facebook. While three-quarters of physicians decline or ignore these invitations, the remainder accept them.2 8% Google+ 15% 8% 14% Blogs twitter 3% 33% None of the above 13% AMA The AMA guidelines caution physicians to maintain "appropriate boundaries of the patient-physician MEDICAL relationship" and suggests they "consider separating personal and professional content online." 3 How Do U.S. Healthcare Organizations Use Social Media? Marketing Community Creation Workforce Recruitment + Wellness 2 Brand Management O Population and Patient Monitoring Reputation Management/ Customer Relations Care Management/ Care Coordination | Consumer, Patient and Professional Education E Clinical Trial Recuitment O Professional Collaboration Surveillance, Analysis, Product Development A Risks Involved With Using Social Media A Social Media opens the door for negative comments A Can expose organizations to privacy, security and ethics breaches A Staff may inappropriately share confidential information about patients and the organization A Raises new ethical questions about patient/provider relationships Which is why it is important for organizations to have a social media policy in place. Types of Policies Used By Organizations To Manage Social Media* 21% 31% 45% 3% General Policy Specific Policy No Policy Don't Know 75% 50% 75% 75% 50% 25% 50% 25% 25% RISE Discipline is on the In 2008, 24% of organizations surveyed had to discipline an employee for behavior on Social Media In 2011, 42% of organizations surveyed had to discipline an employee for behavior on Social Media Infographic by POwerDMS SUITE References 1. http:/lebennett. orghsnlidatal 2. 3. http://www.ama-assn.orglamalpub/meeting/professionalism-social-media.shtml 4. http:/ pdf

Social Media in Healthcare

shared by IGEmp on Jan 24
Every sector in the U.S uses social media today, including the health sector. This infographic takes a look at how doctors and hospitals use social media.


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