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Social Media for Events

Social Event Engagement MOI Y @MOlglobal PRE DURING AFTER Approaching the event, social media can be used to drive awareness and increase engagement among the target audience to focus messaging, drip feed content via infographics and blogs to ultimately drive attendance. At the event, all messaging and engagement can be consolidated into live feeds to drive awareness, conversation and sentiment inside and outside the event creating a better experience for our delegates. Opportunity to post content to the community and continue the sentiment of the messaging. Drive the content and engagement though the sales teams and promote data capture. An infographic of why your audience should attend the event. The ultimate one stop sellers guide. Social wall: To live poll opinion during presentations Post social content, opinion on topics, speaker and agenda Social Wall: Exhibition and network in room displaying social content from delegates and promotional messaging announcements Influencer live blogging announcing hot topics. Follow the action outside of After event ensure sales LOVE HOUR CLm team connect with the event delegates 68% TTER EVENT After event infographic picking up on event topics, influencers scale of physical and virtual UPDATES Roaming Camera Live tweets man to capture delegate opinion, during the event event etc. 60 Social runner in Content hub: to drive delegates and the wider audience who could not attend. Data capture opportunity. f Live stream keynote Sign-in with social account. Pull data to improve sign up experience presentation Partner with your exhibitors to boost each others content and Interview area for speakers and delegates captured on film. Questions from event hashtags provide topics. f REGISTER WITH SIGN IN SOCIAL CONNECT build your relationships. USER NAME Book a seat next to like PASSNORD minds using social data to find matches. in OR Facebook Twittar Linke in OperD Post event updates to drive traffic to the hub Social sign for quick and easy login to the Pull analytics and lead score BOOK YOUR SEAT content hub. Attract influencers to your Share registration with peer event and ask them to participate in real-time content creation SHARE Event app: Socially integrated for networking opportunities and identifying like minds through social data iBook with Social event command integrated social sharing Ask speakers to blog about their presentation and participate in pre-event Tweet-ups Promoting content outside physical event Identifying and directing conversations Promoting questions through talks Polling on #hashtags Managing Live feed, social runner Moderating social wall

Social Media for Events

shared by brandjoe on Aug 30
A guide to social media activity pre, during and after your event






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