
Social Media Duel - McDonalds VS. Burger King
quintly
presents
SOCIAL MEDIA DUEL
Welcome to our social media duel. In this periodical infographic we are going to compete the social media performance of two big companys, brands or products against each other. For this particular infographic the following pages/profiles were analyzed:
http://facebook.com/McDonalds
http://facebook.com/burgerking
http://twitter.com/McDonalds
http://twitter.com/BurgerKing
MCDONALDS Oakbrook, Illinois, U.S. VS BURGER KING MiamiDade County, Florida U.S.
FACEBOOK
FANS
Data 04-23-2013
McDonalds 28,262,713 fans
Burger King 6,148,878 fans
PEOPLE TALKING ABOUT THIS
Analysis Period: 04/23/2012-04/23/2012
TOTAL NUMBER OF INTERACTIONS
Analysis Period: 04/23/2012-04/23/2012
McDonald's
3,214,348 likes
312,851 comments
131,753 shares
Burger King
1,531,956 likes
106,917 comments
89,002 shares
INTERACTION RATE
Analysis Period: 04/23/2012-04/23/2012
This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation:
#Comments + #Likes +#Shares / #Posts x 100/#Fans
April '12
July '12
Oct '12
Jan '13
April '13
POST TYPE DISTRIBUTION
Analysis Period: 04/23/2012-04/23/2012
McDonald's
Link 40
Photo 135
Status 20
Video 54
Misc 16
Burger King
Link 21
Photo 391
Status 97
Video 4
Misc 38
TWITTER
FOLLOWER
Data from 04/23/2013
McDonalds 1,123,214 followers
Burger King 115,205 followers
AVERAGE RETWEETS ON OWN TWEETS
Analysis Period: 04/23/2012-04/23/2012
W12
W13
W14
W15
W16
W17
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quintly
www.quintly.com
quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. quintly i presents SOCIAL MEDIA DUEL Welcome to our social media duel. In this periodical infographic we are going to compete the social medie performance of two big companys, brands or products against each other. For this particular infographic the following pages/profiles were analyzed: • http://www.facebook.com/McDonalds • http://www.twitter.com/McDonalds http://www.facebook.com/burgerking • http://www.twitter.com/BurgerKing MCDONALDS AA. US. E BURGER KING Oak Brook, Illinois, U.S. Miami-Dade County, Florida, U. S. FACEBOOK FANS Data from 04/23/2013 28,262,713 fans 6,148,878 foans PEOPLE TALKING ABOUT THIS Analysis Period: 04/23/2012-04/23/2013 50k 100k 150k 200k 250k 300k TOTAL NUMBER OF INTERACTIONS Analysis Period: 04/23/2012-04/23/2013 3,214,348 likes 1,531,956 likes 312,851 comments 106,917 comments 131,753 shares 89,002 shares INTERACTION RATE Analysis Period: 04/23/2012-04/23/2013 This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 х #Posts #Fans 0,12, т | 0,10- 0,08 H 0,06 - 0,04 L 0,02 POST TYPE DISTRIBUTION Analysis Period: 04/23/2012-04/23/2013 40 Link 21 135 Photo 391 20 Status 97 Video 4 54 16 Misc 38 TWITTER FOLLOWER Data from 04/23/2013 1,123,214 followers 115,205 followers AVERAGE RETWEETS ON OWN TWEETS Analysis Period: 03/14/2013 -04/23/2013 150 120 L 90 L 60 30 all rights reserved quintly quintly is the professional social media benchmarking and ana- lytics solution to track and compare the performance of your social media marketing activities. Whether you are using Face- book, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com April '13 W 17 Jan. '13 W 16 W 15 Oct. '12 W 14 July '12 April '12
Social Media Duel - McDonalds VS. Burger King
Source
http://www.q...rger-king/Category
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