Social Media in Construction

SOCIAL MEDIA IN CONSTRUCTION Do you employ social media? | Is it managed internally? Do you employ blogging? 90% YES 91.3% YES 61% YES 10% NO 8.7% NO 39% NO What results have you achieved? AWARNESS 69% WEBSITE TRAFFIC 65% IMPROVED SEARCH RANKING 44% SALES LEADS 40% OTHE Social Media Employed? -71% 24% 88% TWITTER GOOGLE+ LINKEDIN 56% 18% FACEBOOK PINTEREST 81%: YOUTUBE 11% OTHER Which is most effective? BLOGGING GOOGLE+ 46% 29% 26% 16% 14% LINKEDIN TWITTER FACEBOOK OTHER YOUTUBE Which is least effective? YOUTUBE BLOGGING 33% 20% 17% 15% 11% 8% FACEBOOK PINTEREST TWITTER GOOGLE+ OTHER LINKEDIN Company Type Company Size Construction Services • . 25% 26 - 100 employees • • • 27% Building Material MFR • • •. ... 16% 1 - 10 employees • • • . • 25% 16% • 15% 10% Commercial Construction • • • 251 - 1,000 employees •.. 16% Consultant •. Home Builder/Remodeler • 101 - 250 employees •... 13% Distributor/Supplier • 5% 11 - 25 employees •.... 11% Equipment Manufacturer • • 4% 1,000 employees -..... 8% Architectural/Engineering • 4% CONSTRUCTION MARKETING ADVISORS • 4% 1% Media •• ... www.GonstructionMarkeingadvisors. com 2012 Al rights reserved Trade Contractor