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Social Media Cheat Sheet

SDL SM2 Social Media CHEAT SHEET The Top 9 Social Networks for Business. TWITTER 140 Million active users Communicate in text-based posts no longer than 140 characters. Time Rapidly build a loyal following and connect with customers. Investment Quick O TOP TIP O PITFALL Leave enough space for people to include "RT @yourusermame" to make your content spreadable Be wary not to forget other vital marketing activities and spend Quality countless hours on Twitter. ***** Good Anatomy of a Tweet Fun-O-Meter When you "Follow" someone on Twitter, you're subscribing to see their Twitter Handle y Follow Mark Twain @TheMarkTwain starts with " tweets. #- Hashtags help people find tweets that pertain to popular topics. Add a popular hashtag to your tweet to help others find it. The public is the only critic whose opinion is worth anything at all. #reviews Retweeting is when you repeat a tweet to your own followers and credit the + Reply t3 Petweet original source FACEBOOK 955 Million active users The largest social network out there. A great platform for making a connection with your customers, it's the social network with the largest number of users. Time Investment V TOP TIP LIKE: Quick Give your Facebook page a purpose. Create regular, useful content to give your fans a reason to return. Another member connects with your page or agrees with your status. STATUS: A message by a member to their friends or fans. Quality ***** TIMELINE: A member's homepage that indudes a dronological record of their activity Good O PITFALL Fun-0-Meter Make sure you deliver value. People expect ongoing interaction that rewards their commitment. LINKED IN 161 Million Members The Daddy of business-based social networks. Time Investment With its strong B2B focus, Connections: Groups: Linkedin helps you connect Intense People you know through a shared business, friendship or group. They're like the Facebook Friends of the business world. Members with common interests gather to network, exchange information and discuss an area of with like minds, suppliers and colleagues. Quality ***** common interest. Variable Fun-0-Meter O TOP TIP O PITFALL Use the "Answers" section to Making connections count can be tricky. leverage the wisdom of the crowds or showcase your own expert insight. 11 Million Pinners PINTEREST Show the wider web your Time talents and your wares by Investment Let pictures tell a brand's story. Curate content and show off products. sharing images. Moderate • Pin, A photo that you upload to Pinterest. Pins always link back to the original web source. Quality ***** • Boord A collection of your selected pins, grouped by topic. Good • RePin Re-share a pinned piece of content from another user by pinning to your own boards. V TOP TIP Fun-0-Meter O PITFALL If you have images of products on your site, add a "Pin It" button to enable ease of sharing from Pinterest is a strong driver of traffic to websites but it's mostly only useful for that purpose. Pinterest members. YOUTUBE. 490 Million Users The King of video sharing communities, where video content can be uploaded, viewed and shared. Subscribers Users who subscribe to your YouTube Bring your business to life with video footage that channel are notified when you add new content Time informs, educates or entertains Investment by adding value to text content on your website. Channels Your hub for curating video content Intense that you've created or found elsewhere on YouTube. Quality ***** Variable O TOP TIP O PITFALL Use YouTube to host the videos you embed on your own site. Video creation can be costly. Fun-0-Meter Then create a YouTube channel to extend your reach into the YouTube community. GOOGLE+ 170 Million registered users The Google-driven sodal CIRCLE: network allows Use circles to group your ТОP TIP Time collaboration, status Investment connections Into meaningful Host video-based 'Hangouts' to updates and segmentation of contact via Circles. connect with customers, clients and manageable segments or prospects and make your G+ page a hub for activity relating to your business or cause. that help you control HANGOUT: Control streams of content who sees your o segment your allowing audience according to what Quality ***** A video-based opportunity for content. face-to-face contact. PITFALL O Variable suits you best. Customers, As with other Google ventures into social networking, this platform is playing catch-up with Facebook. Investing time in both networks may not be sensible. Prospects, Advocates, Friends and more. Fun-0-Meter 80 Million Registered Users INSTAGRAM Share your small business with photographs. Time Investment Quick Posts on Facebook and blogs get more attention when SNAP they're accompanied by illustrative photos. STYLE Photos Quality with color filters SHARE ***** Variable with followers Filters Easy color changes that add emphasis, emotion, or a fun, retro feel to your photo. Fun-0-Meter V TOP TIP Tags Instagram tags help you aggregate your photos and improve discoverability. PITFALL Make a daily effort to share a captivating image through your existing social networks like Twitter, Tumblr and Facebook. Filters are fun but be careful not to forget the art of taking a great photograph. TUMBLR 50 Million A content-rich blogging platform for sharing text, photos, audio and video. The ease of sharing a range of content on Tumblr is what makes it a versatile small Time Investment business blogging platform. Intense Heart The "Facebook Like" of the Tumblr world. Quality ***** L7 Reblog When another Tumblr user reposts one of your blog posts to their followers. Fun-0-Meter 10 V TOP TIP O PITFALL Use Tumblr to supplement your main website - reinforce the branding of your business and add stylistic touches. With ease of use comes the sacrifice of control - the inability to self-host, limited customization and loose control over how your content spreads. FOURSQUARE 20 Million Users •• Location-Based Social Network People with smartphones use Foursquare to tell others where they are. Businesses create an online presence promoting their physical location. Time Investment Quick Check-In Badge Rewards for various check-in behaviors or Users will 'stamp' their presence at your location by checking in on their smartphones. multiple visits. For example, "Mayor of Quality ***** Variable Main Street Coffeeshop." O TOP TIP O PITFALL Fun-0-Meter Don't forget to match up Offline and Online by promoting in the store that you are present on Foursquare. If you offer rewards for regular check-ins, some users may try to game the system. Make sure your incentives are driving the results you want People are Talking About Your Business. They're writing reviews, gossiping and tweeting about your company, your competition, and your industry. SDL SM2 is a social media monitoring platform SM2 We make it easy to find and understand the conversations that impact your business. Every day SM2 indexes and analyzes over 60 million posts. Never before has so much insight been available at your fingertips. Learn more at A SDLSM2.COM 02012 SDL Independent research by the SDL Social Media Team nfographic created by SDL SM2 and Bizango Business Websites SDL SM2 Social Media CHEAT SHEET The Top 9 Social Networks for Business. TWITTER 140 Million active users Communicate in text-based posts no longer than 140 characters. Time Rapidly build a loyal following and connect with customers. Investment Quick O TOP TIP O PITFALL Leave enough space for people to include "RT @yourusermame" to make your content spreadable Be wary not to forget other vital marketing activities and spend Quality countless hours on Twitter. ***** Good Anatomy of a Tweet Fun-O-Meter When you "Follow" someone on Twitter, you're subscribing to see their Twitter Handle y Follow Mark Twain @TheMarkTwain starts with " tweets. #- Hashtags help people find tweets that pertain to popular topics. Add a popular hashtag to your tweet to help others find it. The public is the only critic whose opinion is worth anything at all. #reviews Retweeting is when you repeat a tweet to your own followers and credit the + Reply t3 Petweet original source FACEBOOK 955 Million active users The largest social network out there. A great platform for making a connection with your customers, it's the social network with the largest number of users. Time Investment V TOP TIP LIKE: Quick Give your Facebook page a purpose. Create regular, useful content to give your fans a reason to return. Another member connects with your page or agrees with your status. STATUS: A message by a member to their friends or fans. Quality ***** TIMELINE: A member's homepage that indudes a dronological record of their activity Good O PITFALL Fun-0-Meter Make sure you deliver value. People expect ongoing interaction that rewards their commitment. LINKED IN 161 Million Members The Daddy of business-based social networks. Time Investment With its strong B2B focus, Connections: Groups: Linkedin helps you connect Intense People you know through a shared business, friendship or group. They're like the Facebook Friends of the business world. Members with common interests gather to network, exchange information and discuss an area of with like minds, suppliers and colleagues. Quality ***** common interest. Variable Fun-0-Meter O TOP TIP O PITFALL Use the "Answers" section to Making connections count can be tricky. leverage the wisdom of the crowds or showcase your own expert insight. 11 Million Pinners PINTEREST Show the wider web your Time talents and your wares by Investment Let pictures tell a brand's story. Curate content and show off products. sharing images. Moderate • Pin, A photo that you upload to Pinterest. Pins always link back to the original web source. Quality ***** • Boord A collection of your selected pins, grouped by topic. Good • RePin Re-share a pinned piece of content from another user by pinning to your own boards. V TOP TIP Fun-0-Meter O PITFALL If you have images of products on your site, add a "Pin It" button to enable ease of sharing from Pinterest is a strong driver of traffic to websites but it's mostly only useful for that purpose. Pinterest members. YOUTUBE. 490 Million Users The King of video sharing communities, where video content can be uploaded, viewed and shared. Subscribers Users who subscribe to your YouTube Bring your business to life with video footage that channel are notified when you add new content Time informs, educates or entertains Investment by adding value to text content on your website. Channels Your hub for curating video content Intense that you've created or found elsewhere on YouTube. Quality ***** Variable O TOP TIP O PITFALL Use YouTube to host the videos you embed on your own site. Video creation can be costly. Fun-0-Meter Then create a YouTube channel to extend your reach into the YouTube community. GOOGLE+ 170 Million registered users The Google-driven sodal CIRCLE: network allows Use circles to group your ТОP TIP Time collaboration, status Investment connections Into meaningful Host video-based 'Hangouts' to updates and segmentation of contact via Circles. connect with customers, clients and manageable segments or prospects and make your G+ page a hub for activity relating to your business or cause. that help you control HANGOUT: Control streams of content who sees your o segment your allowing audience according to what Quality ***** A video-based opportunity for content. face-to-face contact. PITFALL O Variable suits you best. Customers, As with other Google ventures into social networking, this platform is playing catch-up with Facebook. Investing time in both networks may not be sensible. Prospects, Advocates, Friends and more. Fun-0-Meter 80 Million Registered Users INSTAGRAM Share your small business with photographs. Time Investment Quick Posts on Facebook and blogs get more attention when SNAP they're accompanied by illustrative photos. STYLE Photos Quality with color filters SHARE ***** Variable with followers Filters Easy color changes that add emphasis, emotion, or a fun, retro feel to your photo. Fun-0-Meter V TOP TIP Tags Instagram tags help you aggregate your photos and improve discoverability. PITFALL Make a daily effort to share a captivating image through your existing social networks like Twitter, Tumblr and Facebook. Filters are fun but be careful not to forget the art of taking a great photograph. TUMBLR 50 Million A content-rich blogging platform for sharing text, photos, audio and video. The ease of sharing a range of content on Tumblr is what makes it a versatile small Time Investment business blogging platform. Intense Heart The "Facebook Like" of the Tumblr world. Quality ***** L7 Reblog When another Tumblr user reposts one of your blog posts to their followers. Fun-0-Meter 10 V TOP TIP O PITFALL Use Tumblr to supplement your main website - reinforce the branding of your business and add stylistic touches. With ease of use comes the sacrifice of control - the inability to self-host, limited customization and loose control over how your content spreads. FOURSQUARE 20 Million Users •• Location-Based Social Network People with smartphones use Foursquare to tell others where they are. Businesses create an online presence promoting their physical location. Time Investment Quick Check-In Badge Rewards for various check-in behaviors or Users will 'stamp' their presence at your location by checking in on their smartphones. multiple visits. For example, "Mayor of Quality ***** Variable Main Street Coffeeshop." O TOP TIP O PITFALL Fun-0-Meter Don't forget to match up Offline and Online by promoting in the store that you are present on Foursquare. If you offer rewards for regular check-ins, some users may try to game the system. Make sure your incentives are driving the results you want People are Talking About Your Business. They're writing reviews, gossiping and tweeting about your company, your competition, and your industry. SDL SM2 is a social media monitoring platform SM2 We make it easy to find and understand the conversations that impact your business. Every day SM2 indexes and analyzes over 60 million posts. Never before has so much insight been available at your fingertips. Learn more at A SDLSM2.COM 02012 SDL Independent research by the SDL Social Media Team nfographic created by SDL SM2 and Bizango Business Websites

Social Media Cheat Sheet

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Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it...

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