Transcribed

Social Media: Bridging the Gap

SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN SOCIAL MEDIA: BRIDGING THE GAP ONLY 31% OF AMERICANS OWN SMARTPHONES 70% ONLY 52% OF AMERICANS HAVE A PROFILE ON SOCIAL NETWORKING SITES • NOT 70% LIKE TYPICALLY REPORTED WHO IS ON WHAT SITE? 8% TWITTER 9% LINKEDIN 17% MYSPACE 46% 51% FACEBOOK OF TWITTER USERS ONLY USE TWITTER ONCE PER MONTH OR LESS ONLY 30% OF AMERICANS ARE AWARE OF LOCATION BASED SERVICES ONLY 4% 40% SAY THEY UPDATE HAVE USED THEM AT LEAST ONCE THEIR LOCATION "ALMOST NEVER" SOCIAL MEDIA AND SMALL BUSINESSES SMALL BUSINESSES BELIEVE MOBILE MARTKETING WOULD BE: WHAT SOCIAL MEDIA SITES ARE USED BY LOCAL BUSINESSES? 65% 20% 15% NOT VALUABLE SOMEWHAT VALUABLE VERY VALUABLE 27% 21% ONLY 27% OF SMALL BUSINESSES USE SEARCH ENGINE OPIMIZATION ONLY 21% OF SMALL BUSINESSES USE ONLINE ADVERTISING ONLY 31 PERCENT OF SMALL BUSINESSES REPORT HAVING A SOCIAL MEDIA PRESENCE ONLY 46 PERCENT EXPECT TO HAVE ONE IN TWO YEARS HOW OFTEN DO BUSINESSES UPDATE THEIR WEBSITES? LESS OFTEN THAN ONCE A YEAR 10% AT LEAST ONCE A WEEK 19% 2-3 TIMES A MONTH 10% ONCE A YEAR 16% ONCE A MONTH 13% EVERY 4-9 MONTHS 15% EVERY 2-3 MONTHS 14% AWARENESS OF SOCIAL MEDIA SITES IS HIGH, ALTHOUGH USAGE IS MUCH LOWER LLLTLI 100% 80% AWARENESS USAGE IN 2010 USAGE IN 2009 60% 40% 20% 0% LOCATION BASED SERVICES FACEBOOK TWITTER BLOGS LOCALIZED DEAL-OF-THE- DAY COUPONING SITES LINKEDIN SOCIAL MEDIA IS NOT MEETING EXPECTATIONS 40% 56% OF BUSINESSES USING SOCIAL MEDIA SAID IT HAS GIVEN PEOPLE A CHANCE TO CRITICIZE THEIR BUSINESS ON THE INTERNET OF BUSINESSES USING SOCIAL MEDIA SAID IT TOOK UP MORE TIME THAN THEY HAD ANTICIPATED ONLY 35% HAVE ONLY 22% OF THE 2009 FORTUNE 500 COMPANIES HAVE PUBLIC-FACING BLOGS WITH A POST IN THE PAST 12 MONTHS ACTIVE REGISTERED TWITTER ACCOUNTS WITH A TWEET SENT IN THE LAST 30 DAYS MOST OF THEM ARE TECH COMPANIES INCLUDING HEWLET-PACKARD, DELL MICROSOFT, APPLE, ORACLE AND XEROX EMAIL REMAINS THE NUMBER I MARKETING TOOL: 91% ARE USING EMAIL MARKETING 80% FIND IT TO BE EFFECTIVE MARKETING exploring social media IN COLLABORATION WITH SOURCES: CREDITLOAN http://img.constantcontact.com/docs/pdf/spring-2011-attitudes-and-outlooks-survey-keyfindings.pdf http://www.umassd.edu/cmr/ REAL ANSWERS. REAL SOLUTIONS. http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php 27% USE FACEBOOK %81 USE LINKEDIN