The Social Media Brandsphere

PAID CONSUMERS SOCIAL MEDIA BRANDSPHERE SOCIAL GRAPH CLICKTHROUGHS, PRESENCE & TRAFFIC PROMOTION by Brian Solis & JESS3 PC SEO TRENDSE Social networks and dchannels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmeda storytelling doesn't follow the traditional rules of publishing: It caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes: GAMIFICATION STREAM RSONAL BRAND STORY 1. Paid: Digital adverising, banners, adwords, overlays 2. Owned Created assets, custom content 3. Eamed: Brand-related conversations and usergenerated content 4. Promoted: In-stream or social paid promotions vehicles 5. Shared: Open platforms or communities where customers co-create and collaborate with brands OWS Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth, and help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible or intangible value. Doing so ensures a critical path for social media content relevance, reach and resonance. ORGANIC VELOCITY WORD OF MOUTH PEERS SHARED OWNED ACTIONS, REACTIONS, TRANSACTIONS CONTENT MARKETING LUENCERS EARNED SYNDICATION TABLET INTEREST GRAPH ENGAGEMENT SHARES ELENAN ANI MOBILE PROMOTED