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Social Media Benchmarking Survey

Social Media Benchmarking Survey

For International Family Planning Coalition Communicators Group



Social Networks

What social networks are you currently active on (i.e. update at least once a week)?



Facebook 100%

Twitter 100%

YouTube 45%

Google + 25%

Pinterest 25%

Indeed 21%

Other 5%



Staff Hours

How much staff time does your organization spend on social media?



8.3% Crawl 5 hours or less

41.7% Walk 5-20 hours

16.7 Run 20-30 hours

33.3% Fly 30-40 hours



Data Collection and Analysis

Describe your organization's approach to data collection and analysis.



41.7% Crawl

Little consistent data collection; relies on incomplete data or anecdotal evidence



33.3% Walk

Data is collected and shared between departments, but does not influence strategy.



8.3% Run

Useful data from many sources is collected and shared through a common dashboard and influences organizational strategy.



16.7% Fly

Organization-wide performance indicators are established and tracked through a customized dashboard, and by a staff data analyst.



Facebook Likes

Less Than 1,000 0%

1,000-5,000 33.3%

5,000-10,000 16.7%

10,000-25,000 16.7%

More Than 25,000 33.3%



Twitter Followers

Less Than 1,000 0%

1,000-5,000 58.3%

5,000-10,000 0%

10,000-25,000 16.7%

More Than 25,000 25%



Unique Website Visits

Average monthly unique website visits:

8.3% 10,000 Or Less

66.7% 10,000-25,000

16.7% 25,000-50,000

8.3% More Than 50,000



Web Traffic Sources

Most of the traffic to our website is:

Organic 45.5%

From Google Ads 18.2%

From Referral Sites 18.2%

Direct Traffic 0%

Other 18.2%



Average Email Open Rate

19.6%



Average Email Click-Through Rate

5% SOOCIAL NETWORKS What social networks are you currently active on (i.e. update at least once a week)? SOCIAL MEDIA BENCHMARKING SURVEY 100% 80 60 g+ FOR INTERNATIONAL FAMILY PLANNING COALITION COMMUNICATORS GROUP ОТНER STAFF HOURS O How much staff time does your organization spend on social media? 8.3% 417% 16.7% 33.3% CRAWL 5 hours or less WALK 5- 20 hours RUN 20-30 hours FLY 30-40 hours DATA COLLECTION AND ANALYSIS Describe your organization's approach to data collection and analysis. 41.7% 33.3% 16.7% 8.3% CRAWL WALK RUN FLY Little consistent data collection; relies on incomplete data or anecdotal evidence. Data is collected and Useful data from many Organization-wide porformance indicators are established and tracked through a customized dashboard, and by a staff data analyst. shared botween sources is collocted and departments, but does not influence strategy. shared through a common dashboard and influences organizational strategy. FACEBOOK LIKES TWITTER FOLLOWERS LESS THAN 1,000 LESS THAN 1,000 0% MORE THAN 25,000 0% MORE THAN 25,000 25% 1,000-5,000 33.3% 33.3% 1,000-5,000 58.3% 10,000-25,000 5,000-10,00o 16.7% 10,000-25,00o 16.7% 16.7% 5,000–10,000 0% UNIQUE WEBSITE VISITS WEB TRAFFIC SOURCES Average monthly unique website visits: Most of the traffic to our website is: 10,000 OR LESS 8.3% ORGANIC 45.5% 10,000-25,000o 66.7% FROM GOOGLE ADS 18.2% 25,000-50,000 16.7% DIRECT TRAFFIC 0% FROM REFERRAL SITES 18.2% MORE THAN 50,000 8.3% OTHER 18.2% AVERAGE EMAIL OPEN RATE AVERAGE EMAIL CLICK-THROUGH RATE 19.6% 5% social media best SOURCE: Populotion Action International with the ossistance of Beth Konter, conducted a survey practices among organizations working on family planning and reproductive health. PARTICIPATING ORGANIZATIONS: Catholics For Choice Population Action International Sierra Club Граs Pathfinder International Planned Parenthood Population Connection Population Council Population Institute United Nations Foundation United Nations Population Fund Women Thrive Worldwide www.POPULATIONACTION.ORG

Social Media Benchmarking Survey

shared by danijett on Jun 24
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An infographic presentation of the results of a social media survey done by the international family planning coalition to benchmark several important social media metrics.

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