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Social Media and Your Business Communication Strategy

SOCIAL MEDIA And Your Business Communication Strategy Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today's fast moving business landscape requires a solid social media strategy. Why Social Media? 1 2 3 EASY V IMMEDIATE BROAD INFLUENCE In 2010, 110 billion minutes were It takes practically no time to setup Social technologies support real-time dialogue and feedback, spent on social media sites. That's 22% of all time spent online. an account on social networking sites and applications. Best of all, it's paperless. allowing companies to be more proactive to potential opportunities and issues that may come up. FREE CUSTOMER FEEDBACK BRAND LOYALTY Most social media applications From customer tweets about bad "At least half of Twitter and Facebook today cost nothing and add experiences or praise for a job well users said they had become more likely to talk about, recommend or done, social media provides feedback from customers that businesses can tremendous value that's an purchase a company's products after they began following the company on social media." - eMarketer attractive alternative for businesses looking to cut costs. use to improve customer service. Social Media and the Success of a Business The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study from 2007 to 2009 on the use of social media in Fortune 500 companies. They asked the following questions: HOW SUCCESSFUL HAS SOCIAL MEDIA BEEN FOR BUSINESS? Social Online Blogging Networking Video Podcasting Twitter 2007 87% 79% 79% 77% 2008 87% 86% 88% 86% NoT AVAILARLE 2009 88% 87% 87% 89% 82% HOW IMPORTANT HAS SOCIAL MEDIA BEEN FOR YOUR BUSINESS? 2007 2008 2009 VERY 2% 1% 4% 1% 8% SOHEWHAT 13% IMPORTANT 13% 17% 19% 40% 44% 43% SOHEWHAT UNIMPORTAN 26% 34% 35% SOHEWHAT UNIMPORTANT DONT KNOW In 2009, 43% of the business respondents recognized that social media implementation is critical to business strategies and marketing, compared to only 26% in 2007." The Case for Facebook, Twitter and WordPress Facebook, Twitter and Wordpress' simple design and broad appeal boast the some of the largest social media mindshare on the Internet. Facebook sees about 50 percent of its members log in on a daily basis. That's 300 million users who interact in the social network every day and a reservoir of potential customers that businesses can reach with a few clicks, facebook 130 Number of friends the average Facebook user has Total registered users as of January 2011 600+ MILLION FRIENDS 700 O 90 Amount of content Amount of time spent per month the average user creates each month MILLION on the site MINUTES CONTEN twitter Total registered users 3X Twitter users are three times more likely to as of January 2011 175+ MILLION create and share content the general US population * ONE Twitter users send one billion tweets per week of online adults 13% use Twitter WEEK WORDPRESS 289 Number of people Total number of who view more than WordPress sites 49+ MILLION 2.5 billion pages MILLION each month on O 400 66% of WordPress blogs are written in English Number of new comments posted on an average day THOUSAND Companies That Take Advantage of Social Media Being active in one or more social media sites is important to the success of any social media strategy. Here are some great examples of companies using Facebook, Twitter and blogs to build brand awareness, loyalty and promote their product or service. FACEBOOK FAN PAGES RedBull Skitles Coca-Cola ENERGY DRINK From the intuitive design of the page to the sheer clevernes in their marketing campaigns, it's no wonder Skittles has over 18 milion The brand is proud of its customers. So proud, in fact, that they display user generated content in their main page Wall feed. Instead of relying on corporate tweets, Red Bull aggregated a Twitter stream from sponsored athletes and celebrities on their fan fans on Facebook. page. TWITTER jetBlue The New York Times WHOLE FOODS AIRWAYS Invites customers to upcoming company events while also actively asking them what they're interested in reading, watching and eating. Jet Blue aims to show that its brand is built by real people who care, so employees use Twitter to engage with customers to address their The news publisher somehow fits its updates vithin the character-limit and engages its millions of readers with subchannels for specific interests travel needs. BLOGS The team behind Playstation's blog masters the art of crowdsourcing The popular computer company has several different corporate blogs-each focused on specific Customer topics and they embed custom-made videos into blog posts. DELL by encouraging users to submit feedback and vote on ideas for product improvement. PlayStation. SOURCES: I I|| O SOCIALCAST IWordpress.comi eMarketer "More Brand Fans Say They're Loyal Folower hittp:// brandloyaltyRoo25Aod "Social Media in the 2009 inc. so0: New Tools A Now Trends". The Center for Harketing Research at the University of Massachusetts Dartmouth. "Global Faces and Networked Places A Nielsen report on Social Networking's New Global Footprint", 200o 021 SOCIALCAST NC AL OTHER TRADEMARKS HEEN ARE FECOGNZED TO BE THE PROPERTY OF THERRESPECTINE OWNERS

Social Media and Your Business Communication Strategy

shared by rmmojado on Jan 24
Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communica...


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