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HOW TO USE SOCIAL MEDIA IN THE B2B MARKET Maximise your marketing potential before, during and after the event You Tube 8+ 21 AVERAGE ENGAGEMENT WITH SOCIAL NETWORKING BY REGION (Average hours per visitor) 7.0 6.4 EUROPE 7.2 NORTH AMERICA 2.9 MIDDLE EAST & AFRICA 7.6 ASIA PACIFIC LATIN AMERICA LATIN AMERICA IS THE REGION MOST ENGAGED WITH SOCIAL NETWORKING GLOBALLY Source: comScore, April 2012 38% OF MARKETERS PLAN TO INCREASE THEIR USE OF PHOTO SHARING SITES TWITTER USERS ARE MORE ENGAGED DURING BUSY HOURS THE MARKETING MESSAGES CONSUMERS FIND MOSTUSEFUL ON SOCIAL MEDIA CHANNELS in the UK, France, Gemany, Australia and the US) What consumers find useful Engagement Rate 30% Those about discounts or money-saving vouchers 24% Those about new products/services 34% OF MARKETERS PLAN TO INCREASE THEIR FORUM ACTIVITIES Those about upcoming sales 36 10% Those about upooming events AVG Those about changes to products/services of Those about customer service -10% 16 -17% Those that alow me to interact more immediatdy and drecdy with brands 74% -24% 15 Those about changes in company values (G.e. the anvironment or corporate social responsibility) OF MARKETERS REPORT THAT INCREASED TRAFFIC OCCURRED WITH AS LITTLE AS 6 HOURS PER WEEK INVESTED IN SOCIAL MEDIA MARKETING Busy Hours (Bam-7pm) Non Busy Hours (Bam-7pm) 12% Those about customer satisfaction surveys 129 Those that allow me to have more sffective convenations with brands WHILE FACEBOOK USERS ARE MORE ENGAGED AT NIGHT Those about newsletters Source: Social Media Examiner, April 2012 Source : Pitney Bowes, November 2012 Source: Buddy Media, June 2012

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shared by chelledxn on Jan 18
A selection of infographics featured in a booklet entitled 'How to use social media in a B2B market'.


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