The Social Harvest

social harvest the Social Despite Limited Budgets, Nonprofit Organizations Find Great Value in their Fast-Growing Social Networks Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. Social Networking Growth Trends 100 Nonprofit survey respondents have been endorsing Facebook as their social network of choice with a steady 80 increase in participation of the past four years. Ninety eight percent now 60 have a presence on Facebook in 2012. 40 in in 20 Average Community Size: my my 2009 2010 2011 2012 8,317 Average Community Size: 3,290 314 Down 64% from 2011 Seed Worth Watching 160 98% 72% 44% 23% 8% 6% in my Staffing for Social Networking Activities Nonprofit survey respondents are steadily increasing staff resources dedicated to maintaining social networking activities, though seventy nine percent still have only one person spending half (or less) their time on the task. Two+ (3.s) Two (4.6%) (9.2%) (8.0%) One (10.0%) 80% 60% Half (64.5%) (73.6%) 40% 20% TT None (19.1%) (6.19%) 2009 2010 2011 2012 Budget for Social Networking Activities Nonprofit survey respondents continue to increase their budgets for social networking activities yet most (seventy four percent) allocate fewer than 10 thousand dollars. Forty six percent allocate zero dollars. $25,001 - $50,000 6.8% $50,001 - $100,000 1.5% $100,001+ .7% $1 - $25,000 37.3% unsure 10.3% $0 43.4% Farmer's Market A Facebook Like costs 71% more than a Twitter follower... Cost of Acquisition Like Like M Like $3.50* $2.05* per follower per like * Averages are based on self-reported data. The way each nonprofit organization calculates acquisition costs may vary. Fundraising on Social Networks Despite continued growth and steady budget increases, nonprofit survey respondents still raise relatively small amounts of money directly through social networks. $10,001 $25,000 1% $1,001 - $10,000 1% $1 - $1,000 14% 5% 3% 2% 2% 1% 1% None 83% 94% 97% 98% 98% 99% 99% 100% Twitter YouTube LinkedIn Facebook Google+ Flickr MySpace FourSquare Value of a Facebook Supporter Although small amounts of money are being raised, the low cost of acquisition and the 12-month value nonprofit survey respondents place on a Facebook supporter shows why social networking continues to be an important activity. January December February March April May September October November June July August Like $214.81 Averages are based on self-reported data. The way each nonprofit organization calculates the value of a Facebook Like may vary. Find out more at: http://nonprofitsocialnetworksurvey.com brought to you by: designed by: blackbaud N TEN COMMON KNOWLEDgE visual.ly Nonprofit Technology Network Facebook Linkedin Myspace %24 %24