Social Good: Taking Social Media to Social Action

TAKING SOCIAL MEDIA SOCIAL GOOD: TO SOCIAL ACTION AS OF SEPTEMBER 2010, TOMS HAS GIVEN I.000,000 PAIRS OF SHOES TO CHILDREN IN NEED IN 23 COUNTRIES TOMS ONE FOR ONE: = 10,000 PAIRS WITH EVERY PAIR PURCHASED, TOMS GIVES A PAIR OF NEW 1,055,715 PEOPLE "LIKE" @TOMS HAS 810,446 FOLLOWERS ON TWITTER SHOES TO A CHILD IN NEED TOMS ON FACEBOOK ONEHØPE TO DATE, MORE THAN 20,000 CASES HAVE BEEN SOLD -250 CASES SOLD ONEHOPE WINE DONATES 50% OF ITS PROFITS TO PARTNER CHARITIES BENEFITING A VARIETY OF CAUSES OVER $4U0,U00 HAS BEEN DONATED TO A WIDE RANGE PARTNER CHARITIES $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 24,220 PEOPLE "LIKE" ONEHOPE WINE ON FACEBOOK @ONEHOPEWINE HAS 9,292 FOLLOWERS ON TWITTER =10 parks or playgrounds / -10 schools improved =10 homes built pepsi OVER $20 MILLION INVESTED I MILLION PEPSI IS FUNDING PROJECTS THAT “REFRESH" THE WORLD. 78 PARKS AND PLAYGROUNDS IMPROVED 123 SCHOOLS IMPROVED APPLICATION 21 FOSTER HOMES AND HOUSING FACILITIES BUILT 1 ANYONE CAN TAKE AN IDEA, APPLY, AND PROMOTE THE IDEA THROUGH PEPSI, THE CAMPAIGNS THAT GET THE MOST VOTES GET FUNDED 5,604,718 PEOPLE "LIKE" PEPSI ON FACEBOOK @PEPSI HAS 123,392 FOLLOWERS ON TWITTER 163,000 LIVES DIRECTLY IMPROVED 1 -505 LIVES DIRECTLY IMPROVED V Š150.000 HAS BEEN DONATED TO SUPPORT GREEN NON-PROFIT AND CHARITYEVENTS AÇAÍ SPIRIT V E"E V $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 MADE FROM RECYCLED 13,000 TREES HAVE BEEN PLANTED THANKS TO VEEV SALES GLASS 100 TREES IMPRINTED WITH ORGANIC SOY INKS ȘI PER BOTTLE SOLD IS DONATED TO THE - BRAZILIAN RAINFOREST TO PRESERVE AND PROTECT ACAI AND THE SURROUNDING FLORA 34,991 PEOPLE "LIKE" VEEV AÇAI SPIRIT ON FACEBOOK @VEEV HAS 2,242 FOLLOWERS ON TWITTER google.org A NON-PROFIT ORGANIZATION TO CREATE AWARENESS ABOUT CLIMATE CHANGE, GLOBAL PUBLIC HEALTH AND GLOBAL POVERTY. THE GOAL IS TO USE GOOGLE'S STRENGTHS IN INFORMATION TO BUILD PRODUCTS AND ADVOCATE FOR POLICIES THAT ADDRESS GLOBAL CHALLENGES. GOOGLE.ORG HAS GRANTED OVER STUU MILLIUN TO NON-PROFIT COMPANIES. 3,871,924 PEOPLE “LIKE" GOOGLE ON FACEBOOK @GOOGLE HAS 3,513,869 FOLLOWERS ON TWITTER SOURCES: htt://www.toms.com/ htt://www.onedaywithoutshoes.com/ http://www.onehopewine.com • http://www.onehopefoundation.org/ http://www.refresheverything.com/ http://www.veevlife.com/• http://en.wikipedia.org/wiki/Google Facebook fans and Twitter followers calculated as of 8/29/11 WPROM OTE ONLINE MARKETING