The Social Executive

THE SOCIAL EXECUTIVE The presence of an executive on social networks can have a major impact on the social media success of a business. A social executive is one that engages clients and followers on social, provides valuable business and non-business content, and shows their personality to help boost the online profile of their company. 1 Richard Branson Founder and Chairman of Virgin 3.3m 3785+ 91 Twitter Followers Tweets Klout Social Networks: in 8 @RichardBranson James Caan CEO & Founder, Hamilton Bradshaw, a private equity firm in the UK 111k+ 3275+ 81 Twitter Followers Tweets Klout Social Networks: g+ @JamesCaan Anand Mahindra Chairman and managing director of Mahindra Group, a multinational automobile manufacturer. 846k+ 3275+ 81 Twitter Followers Tweets Klout Social Networks: @anandmahindra 4 Doug Conant Chairman of the Avon board of directors, former CEO of Campbell's Soup 24k+ 5592+ 72 Twitter Followers Tweets Klout Social Networks: f in @DougConant Peter Aceto CEO of ING Direct 12k+ 8075 63 Twitter Followers Tweets Klout f 8* Social Networks: @CEO_INGDIRECT HootSuite is built to enhance communication through social media. Brands can securely collaborate with teams to engage across multiple social networks and accounts, including Twitter, Facebook, Linkedin, Google+, YouTube, Flickr and more. With advanced measurement tools to help your business gauge and report on success, and a growing app directory, the HootSuite dashboard will revolutionize your social business. Learn more at hootsuite.com. hootsuite Social Media Management