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Social CRM Survey Finds Consumers Don't Trust Facebook with Money

BillingViews . Social CRM Series: Facebook CRM Attitudes "I would interact with my communications provider on Facebook to.." >) Survey Panel recommend their services. 60% 100 Consumers complain publicly. 58% 50 Men resolve a problem. 45% 50 Women none of the above. 27% All professionals in technology-related disciplines buy something. 13% pay a bill. 6% all 0% 10% 20% 30% 40% 50% 60% 70% "I wouldn't pay for anything on Facebook!" "I'd complain and get a problem solved, but never buy something or pay a bill on Facebook." "I don't think I trust the security of Facebook to store credit cards ..." "When it comes to money, I don't think you can trust Facebook." "I pay bills online, but I don't trust Facebook." "I would buy with good recommendations or a deal unique to the channel." recommend their services. 56% recommend their services. 64% complain publicly. 58% complain publicly. 58% resolve a problem. 36% resolve a problem. 54% none of the above. 32% none of the above. 22% buy something. 12% buy something. 14% pay a bill. 8% pay a bill. 4% men women 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% "My cell provider can't even take payments on their own website, so I wouldn't go to Facebook for that." "I don't feel it (Facebook) is secure enough to actually execute a business transaction." BillingViews "I love Facebook and would use do everything you have listed, except pay a bill." "I quit Facebook!" "Social media is no place for business to nag me." "If l'm going to complain, I want to talk to someone."

Social CRM Survey Finds Consumers Don't Trust Facebook with Money

shared by rmmojado on Jan 25
A recent survey conducted by BillingViews found that 87 percent of tech-savvy consumers would not buy anything through Facebook. We set out to find attitudes on the use of Social CRM by communications...




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