Social Commerce

SOCIAL COMMMMERCE SECURITY &"YOUNGER" MALE SOCIAL MEDIA USERS PLAY KEY ROLE "Younger" Male Social Media Users with Higher Household Incomes ($35K+) More "Comfortable" Giving Credit Card Information via Social Networks 2013 2014 2015 2016 Social Commerce is estimated to reach $30BLLON 30B 258 208 158 10B globally in the next five years (Booz & Co) 58 85% BRANDS SHOULD. U.S. adults social media users 1 ADDRESS SECURITY CONCERNS LIKELIHOOD OF INDICATING THEY ARE AT LEAST SOMEWHAT COMFORTABLE MORE LIKELY 18-54 54+ MALE FEMALE $35K+ $35K- COMFORT LEVEL OF GIVING CREDIT CARD INFO ON SOCIAL MEDIA 49% 35% 49% 40% 50% 38% J/0 55% - 45% 51% 65% 51% 60% 50% 62% Not Comfortable At Least Somewhat Comfortable AGE HOUSEHOLD INCOME GENDER LESS LIKELY 2 ENGAGE VIA MOBILE DEVICES Amount of time spent on social media by device -50.7min of those who use mobile phones to access social Close to a full hour per day on average 10% as their primary media sites cite -56.3min Just under a full hour per day on average social media activity ESPECIALLY "BOOMER" MALES 45-54yr (53%) are significantly more likely than any other male age subgroup to cite this [18-44 (35%), 55+ (42%)] 3 ENCOURAGE OPEN RECOMMENDATION SAY IT>75% I would be more likely to purchase a product or service that a friend openly endorses (i.e., write about and/or make recommendation of) on a social media site, than one I 'like' or 'follow.' Social World Friends - Post 4 INVEST IN SOCIAL MEDIA PRESENCE Follow STAY WHERE THEY PLAY & SHARE 20% 34% I would purchase products or services from my favorite brands within ARMANI Coca-Cola E E GAP a social media site. I am more likely to share information about a purchase I made on a social media site with my friends than one made on a traditional e-commerce site. 74% I wouldn't use virtual currency, such as Bitcoin or Facebook Credits to pay for a purchase made on a social media site. OFFER CURRENCY ALTERNATIVES DIGITAS *Digitas defines Social Commerce as the practice of driving sales or revenue-generating transactions by leveraging the social media dynamic. Methodology. The survey was conducted onling with the United States by Harris Interactive on behalf of Digitas from January 12-16, 2012 among 2,630 U.S. adults aged 18 years and older of which 2247 were identified as a social media user. This onine survey is not based on a probability sample and therefore no estimats of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected].