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The Social Bowl: Data & the Superbowl

SOCIAL BOWL The increase in activity during the Super Bowl XLVI ny 17 FINAL SCORE 21 SUPER BOWL 2012 SAW THE BIGGEST AUDIENCE IN US TELEVISION HISTORY WITH 111.3 Million 117.7 Million average viewers during the final half-hour Reasons for watching The Super Bowl 47.30% The Game 25.80% The Commercials 18.90% Getting together with friends 8.10% The Half Time Show On February 5, 2012 The Super Bowl had 6.6 Million social conversations with largest spike around 6pm with over 1 million social posts Age range (high to low) Gametime Halftime O 53.8% O 52.6% 1. 25-34 2. 35-44 3. 21-24 4. 18-20 5. 45-54 6. 55-64 7. 65+ 9 46.2% 9 47.4% 13.7 Million tweets Super Bowl-related tweets between 6pm – 11pm EST, February 5, 2012 That's about 39 GigaBytes of tweets or 40,137 MegaBytes or 41,100,000 KiloBytes 10,000 tweets per second (TPS) In the final 3 minutes Top mentioned hashtags were: #superbowl #sb46 #giants #patriots #thevoice The NFL has 4.5 Million likes on Facebook 3,186,030 Likes A+14.1% leading up to the Super Bowl + 1,834,652 Likes ny A+27.9% leading up to the Super Bowl After the Super Bowl 96 hours of video was uploaded with Super Bowl in the title. or 5,760 minutes or 345,600 seconds That's about 10 GigaBytes of video or 10,240 MegaBytes or 10,485,760 KiloBytes Top Super Bowl online commercials (as of Feb, 6 2012) Honda: Matthew's Day Off 18.4 Million views VW: The Dog Strikes Back 17.8 Million views Acura: Transactions 15.7 Million views Doritos: Crash the Super Bowl 6.3 Million views Audi: Vampire Party 5.3 Million views $10 Billion Gambled on Super Bowl XLVI internationally $720 Million Construction cost for upgrading the Indianapolis Lucas Oil Stadium $3.5 Million The average cost for a 30-second commercial during the Super Bowl $3,985 Average price paid for one Super Bowl 2012 ticket

The Social Bowl: Data & the Superbowl

shared by 97thfloor on Feb 17
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In the 2012 Super Bowl on Feb. 5 between the New York Giants and the New England Patriots, the number of online conversations involving viewers was more than 6.6 million, leading to more than 39 gigab...




97th Floor


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