The Social Advertising Landscape

Social Ad Spending To Grow to $11 Billion By 2017



Let's take a look at today's landscape.



Why use social ads?

Social ads have 55% higher recall than non-social ads.



Social advertising media spend increases year over year:

2012 $4.7 billion

2013 $6.1 billion

Projected 2014 $7.1 billion

Projected 2015 $8.4 billion

Projected 2016 $9.7 billion

Projected 2017 $11.0 billion



The cost?

For the price of Super Bowl ad ($4M), a brand could buy a promoted trend on Twitter every day for almost three weeks.



71% of agencies said they ran social media ads in conjunction with other online advertising.

41% of agencies said they ran social media ads in conjunction with offline advertising efforts.

34% of marketers have generated leads using Twitter.



Social networks own the mobile ad market

Twitter mobile users are 53% more likely to recall seeing an ad on Twitter than the average user.

Facebook is expected to make nearly $1 billion from mobile ad revenue in 2013.



Mobile Display Ad Share of the Market



Facebook 29%

Google 20%

Pandora 11%

Twitter 6%

Apple 6%

Other 26%



Who are you advertising to?

The most targeted people in the USA:

Male 30 years-old

Female 45 years-old



The top 10 targeted countries:

1 United States

2 United Kingdom

3 France

4 Germany

5 Australia

6 Canada

7 Austria

8 Spain

9 Netherlands

10 Turkey



Social.com customers have managed more than 500,000 campaigns, run by marketers in 45 countries, targeting 196 total countries



Scale: In FY13, Social.com crossed the one trillion impressions served milestone. In March 2013, Social.com monitored and optimized more thann 2.5 Billion impressions daily.



Growth: The number of impressions monitored and optimized per day by Social.com doubled in FY13.



Mobile: Mobile Ad spending on Social.com increased by 6X from September 2012 to February 2013.



How the Social Ad Moves

Brands/Agencies

Ad Management Platform

Networks

Consumer



"Social Ads reach the audience in which you've invested a lot of money and time into nurturing. You can see which audiences you are engaging the most, so you can ensure that your ads are being brought correctly and you're actually growing your fan base based on true data."

-Peter Goodman, VP, Salesforce Marketing Cloud



Social.com is the most powerful but intuitive social advertising application. It significantly improves campaign management efficiency and campaign performance, which ultimately helps you get a greater return from your advertising dollars. Unlike many other ad management applications, Social.com was built from the start to be a self-service application. It's the most effective and usable social ad management application available. Social Ad Spending to Grow to $11 Billion by 2017 Let's take a look at today's landscape. WHY USE SOCIAL ADS? SOCIAL ADS HAVE 55% HIGHER RECALL THAN NON-SOCIAL ADS Source: Nielsen SOCIAL ADVERTISING MEDIA SPEND INCREASES YEAR OVER YEAR: 2012 $4.7 billion 2013 $6.1 billion Projected 2014 $7.1 billion Projected 2015 $8.4 billion Projected 2016 $9.7 billion Projected 2017 $11.0 billion Source: BIA/Kelsey $ THE COST? For the price of Super Bowl ad ($4M), a brand could buy a promoted trend on Twitter every day for almost three weeks. %3D Source: Digiday 71% 41% 34% of agencies said they ran social media ads in of marketers have of agencies said they ran social media ads in conjunction with other online advertising. generated leads using Twitter. conjunction with offline advertising efforts. Source: Neilsen & MediaBistro SOCIAL NETWORKS OWN THE MOBILE AD MARKET Facebook is expected to make nearly $1 billion Twitter mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. from mobile ad revenue in 2013. Source: Twitter Source: eMarkerter Mobile Display Ad Share of the Market Facebook 29% Google 20% Pandora 11% Twitter O Apple 6% 6% Other 26% WHO ARE YOU ADVERTISING TO?* The most targeted people in The top 10 targeted countries: the USA: United United France Germany States Kingdom Male Female Australia Canada Austria Spain 30 years-old 45 years-old 10 C* Netherlands Turkey Social.com customers have managed more than 500,000 campaigns, run by marketers in 45 countries, targeting 196 total countries Scale: Growth: Mobile: In FY13, Social.com crossed the The number of impressions Mobile Ad spending on one trillion impressions served monitored and optimized Social.com increased by 6X milestone. In March 2013, per day by Social.com from September 2012 to Social.com monitored and doubled in FY13. February 2013. optimized more than 2.5 Billion impressions dally. *All data via Social.com HOW THE SOCIAL AD MOVES Networks Brands/ Agencies Ad Management Platform Consumer Social.com force Social Ads reach the audience in which you've invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you're actually growing your fan base based on true data. - Peter Goodman, VP, Salesforce Marketing Cloud Social.com is the most powerful but intuitive social advertising application. It significantly improves campaign management efficiency and campaign performance, which ultimately helps you get a greater return from your advertising dollars. Unlike many other ad management applications, Social.com was built from the start to be a self-service application. It's the most effective and usable social ad management application available. salesförce Social.com Sources Nielsen: http://www.slideshare.net/duckofdoom/nielsen-paidsocialmediaadvreport2013-16290077 BIA/Kelsey: http://www.adweek.com/news/advertising-branding/social-media-ads-go-native-will-hit-92b-2016-145413 Digiday: http://www.digiday.com/brands/what-a-4-mil-superbowl-ad-could-buy-in-digital/ MediaBistro: http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395 Twitter: http://advertising.twitter.com/2013/02/new-compete-study-primary-mobile-users-on-Twitter.html eMarketer: http://www.emarketer.com/Article/Facebook-See-Three-10-Mobile-Display-Dollars-This-Year/1009782 ZenithOptimedia: http://www.zenithoptimedia.com/zenith/zenithoptimedia-forecasts-4-1-growth-in-global-adspend-in-2013/ milion