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The Small Business Guide to Social Media Mastery

THE SMALL BUSINESS GUIDE TO SOCIAL MEDIA MASTERY presented in MarketMeSuite Placester collaboration with Social Marketing that Means Business It's time to face the facts: Social media marketing isn't a fad. More and more small businesses are leveraging the power of social. 26% 58% 80% of small business of small business marketers spend an hour or more on social media marketing per day. of small business marketers spend at least 10 minutes on social marketers plan to increase their use of social media media marketing per day. this year. It's clear that most marketers are now embracing social media. But why? 84% 62% 56% 53% use social media to reach use social media to reach use social media as an say that customers expect them to be on social engagement tool for 2-way conversation customers customers where they across multiple touch points spend time media We know what you're thinking: "Great. Social media is a popular marketing tool, but can it actually produce measurable results?" TRAFFIC Businesses with 51 to Businesses gain a 100 Twitter followers 185% lift in web traffic generate 106% more after achieving 1,000 traffic than those Facebook likes. with 25 or fewer followers. PURCHASE INTENT 46% 50% 71% of shoppers have made a purchase based on a recommendation of social media users are of online users count on social media when making a purchase decision. more likely to purchase from a business they made through are connected social media. with. CUSTOMER ACQUISITION 57% of businesses have generated customers through Linkedin 48% have generated customers through Twitter 42% have generated customers through Facebook So, how do you make the most of your social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informative, or entertaining. How to Webinars & Interviews Articles Podcasts Reviews & Video Market Ratings Tutorials Reports SHARE AT THE RIGHT TIMES Different social networks have different peak times for posting. Take advantage! f in 1pm to 4pm 1pm to 3pm 7am to 9am 5pm to 6pm 8+ 2pm to 4pm 8pm to 1am 9am to 11am All times based on EST. ASK QUESTIONS Want to spark conversations and get your audience buzzing? Ask, don't tell! DO ask DO ask open ended questions. Asking questions on Facebook can increase questions about your industry or niche. interaction by 10% - 20% DON'T DON'T ask make every question about your business or brand. "yes or no" questions. USE SOCIAL FOR CUSTOMER SUPPORT Customer support via social is one area where there's plenty of room for improvement. 1/2 42% Nearly 1/2 of online customers expect businesses to provide customer support on Facebook, but only 23% actually do. Only 42% of businesses use social media to solicit customer feedback. 56% 10% 56% of customer tweets to More than 10% of businesses do businesses are ignored. not take any action to respond to negative social media posts. BE ADVENTUROUS There are TONS of social media sites out there, all of which offer different experiences for their communities. If you can identify a place where your customers are (and your competitors aren't) you can gain an advantage. Networking Google+ Linked in ::amyspace digg facebook. vimeo newsvine You Tube flickr" Social News & delicious Media slideshare reddit Vine Instagram Su tumblr. Pinterest friendfeed twitter Bookmarking Sharing PLURK Microblogging JUST DON'T SPREAD YOURSELF TOO THIN It's better to manage a few social media accounts really well than to manage a dozen poorly. Not sure where to focus your efforts? A recent Wall Street Journal study offers some insight: Which Social Networks Do Small Businesses Use Regularly? 30% 22% 14% 13% 7% 11% 3% LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None Which Social Networks Have the Most Potential to Help Small Businesses? 41% 20% 16% 14% 3% 2% LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None GET SOME EXPERT ADVICE You don't have to do social media marketing all by yourself! There are many talented social media specialists who can help. Here are some of our favorites: KATIE LAURIE LISA AMY MARI WESTON DAVIS LANCE ARCHER PORTERFIELD SMITH 23000 JAMES LEWIS HOWES DAN LAURA HEATHER ZARRELLA WEDMORE ROEDER ELIAS LAURA GARY JAY TAMMY ERICA KAHN FENNELL MONROE VAYNERCHUK BAER CAMPBELL BYRUM DEBRA CHRIS SETH REBEKAH CHRIS TRAPPEN BROGAN PRICE RADICE SMITH RESOURCES infographic presented by MarketMeSuite Placester Social Marketing that Means Business

The Small Business Guide to Social Media Mastery

shared by pat.hutchinson.716 on Jul 19
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Want to learn more about social media as a whole for your business? Take a look at "The Small Business Guide to Social Media Mastery," an infographic by MarketMeSuite and Placester!






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