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Silver Surfers: Internet Usage among Older Generations

SILVER SURFERS OLDER GENERATIONS INTERNET USAGE AMONG The Internet isn't just for tweens and young socialites. In fact, a large population of Internet users are 50 and older, utilizing the Web for social media, shopping and even education. Let's take a look at why the stereotype of the not-so-tech-savvy Baby Boomer is more than faulty. Stats and Facts Of that 53%, 70% Almost Lin 5 Percentage of Twitter users over 50 use it on a typical day. 0, Percentage of Americans H5% 65+ who use the Internet 27 hours per week Average amount of time Baby Boomers 47-65 spent on the Internet in 2012 Percentage of seniors (65+) 48% who own a desktop computer Percentage of adults 50-64 65% who own a desktop computer Senior Internet use (2000-2012) The number of adults 50+ who use the Internet has grown significantly in the past 12 years. 17% 80 50-64 70 age group 60 53% 50 65+ age group 40 30 20 10 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201o 2011 2012 A Closer Look: Social Media Though the average age of the social media user is fairly young, a large percentage of social media profiles belong to adults 55 and over. 27.4 million QOQ Lin 3 te Online seniors who use social media Adults 55+ who engage in social networking to communicate This is a big difference here only 13% sing social med of online seniors were 2009 2010 2011 2012 2013 2014 18% 49% Percentage of Twitter users 50 and older Percentage of online seniors who have a Facebook account A Closer Look: Shopping Maybe it's because they have the most money of any age group, or maybe it's because they like the convenience; whatever the reason, adults 50 and older constitute a majority of the online consumer population. 59% $7 billion Average annual amount spent online by adults aged 50+ Percentage of online seniors who have made an online =1 billion THE UNITED STATES OPAMERIE purchase in the past three months Westf West West FIRST CLASS FIRST CLASS Westt Adults 50+ account for 80% 27 of all online luxury travel spending. SOURCES • • • •

Silver Surfers: Internet Usage among Older Generations

shared by caradelany on Feb 12
While older generations seemed to slowly warm to the internet, every year, more and more seniors are using it as a way to connect with friends, do shopping, get education, and even book travel. http:/...


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