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Silver Surfers: Internet Usage among Older Generations

SILVER SURFERS OLDER GENERATIONS INTERNET USAGE AMONG The Internet isn't just for tweens and young socialites. In fact, a large population of Internet users are 50 and older, utilizing the Web for social media, shopping and even education. Let's take a look at why the stereotype of the not-so-tech-savvy Baby Boomer is more than faulty. Stats and Facts Of that 53%, 70% Almost Lin 5 Percentage of Twitter users over 50 use it on a typical day. 0, Percentage of Americans H5% 65+ who use the Internet 27 hours per week Average amount of time Baby Boomers 47-65 spent on the Internet in 2012 Percentage of seniors (65+) 48% who own a desktop computer Percentage of adults 50-64 65% who own a desktop computer Senior Internet use (2000-2012) The number of adults 50+ who use the Internet has grown significantly in the past 12 years. 17% 80 50-64 70 age group 60 53% 50 65+ age group 40 30 20 10 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201o 2011 2012 A Closer Look: Social Media Though the average age of the social media user is fairly young, a large percentage of social media profiles belong to adults 55 and over. 27.4 million QOQ Lin 3 te Online seniors who use social media Adults 55+ who engage in social networking to communicate This is a big difference here only 13% sing social med of online seniors were 2009 2010 2011 2012 2013 2014 18% 49% Percentage of Twitter users 50 and older Percentage of online seniors who have a Facebook account A Closer Look: Shopping Maybe it's because they have the most money of any age group, or maybe it's because they like the convenience; whatever the reason, adults 50 and older constitute a majority of the online consumer population. 59% $7 billion Average annual amount spent online by adults aged 50+ Percentage of online seniors who have made an online =1 billion THE UNITED STATES OPAMERIE purchase in the past three months Westf West West FIRST CLASS FIRST CLASS Westt Adults 50+ account for 80% 27 of all online luxury travel spending. SOURCES • www.pewinternet.org • www.immersionactive.com • www.blogs.forrester.com • www.emarketer.com accredited-online-college.org

Silver Surfers: Internet Usage among Older Generations

shared by caradelany on Feb 12
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While older generations seemed to slowly warm to the internet, every year, more and more seniors are using it as a way to connect with friends, do shopping, get education, and even book travel. http:/...

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