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Shop or Drop: The Online Game of Social Shopping

$HOP OR DROP The Online Game of Social Shopping ECOMMERCE SALES Topped $1 Trillion for With more and more options, online consumers have more and more TROUBLE DECIDING WHAT TO BUY On, there are Global online CONSUMER CONFIDENCE DECREASED three index points in Q2 2012 First Time in In 2012 there were 187,734,436 270,000 GLOBAL ECOMMERCE 2012 INDEPENDENT ITEMS SITES THE VALUE OF ABANDONED $18B TO $31B SHOPPING CARTS IS EXPECTED TO INCREASE FROM BY 2016 UNCERTAINTY AVENUE Online option overload leads to anxiety and self doubt about making the best choice. Don't let uncertain START shoppers postpone purchases indefinitely. PRICE COMPARISON PRODUCT COMPARISON BRAND UNCERTAINTY NEED 2ND OPINION HELP You help your Mom buy the right Medicare plan online. Gain peace of mind and move ahead two BIG DECISION FEAR OF WRONG CHOICE ADVICE Your cousin the electronics expert helps you pick the perfect television online. Proceed to checkout and get ready for some football, spaces. HELP With more and more complex transactions taking place online, consumers often feel unprepared to purchase. Use the buddy system to keep consumers informed and engaged. TOO MANY OPTIONS CONFUSION CORNER LACK OF EXPERTISE CHOICE LACK OF INFO COMPLEXITY ADVICE APPROVAL Your whole family finds a vacation home during one online session. Regain your sanity and confirm your reservation. In a world full of flashing banner ads and competing offers, it feels like there's never time to complete a transaction. Close the deal before consumers abandon their cart. *... DİSTRACTION COMPETING OFFERS AND PROMOS ALLEY OFFLINE INTERRUPTIONS COMPLEX PRODUCT CONFIGURATIONS CROSS-SELLS AND UP-SELLS APPROVAL NEW 3 нот CHECKOUT THE RULES OF THE GAME HAVE CHANGED 3 Type "vacation homes in Florida" into Google and 5 ON-SITE ADVICE, HELP, AND Faced with this endless There's no doubt we live list of choices online in a world of ONLINE shoppers are becoming increasingly filled with DOUBT, CONFUSION, AND INABILITY TO FOCUS. OPTION OVERLOAD - you'll be faced with over 17 MILLION POSSIBILITIES. APPROVAL FROM TRUSTED FRIENDS OR ADVISORS can no longer be a missing step in the checkout process. and when comes to shopping on the web, more isn't always better. 4 THE RESULT? A level of online purchase paralysis never seen before. BONUS POINTS: Online Co-shopping friends, family members, co workers, and confidants who provide real-time second opinions also become instant product ambassadors, who not only help increase online sales, but help to exponentially increase a brand's reach and influence. clickwith G menow SOURCES • Amazon Marketer • Internet Retaler • TechCrunch 1-Click. No Download. Web Co-Browsing. • The Nielsen Company • Forrester Research $1 NOI77II -25%

Shop or Drop: The Online Game of Social Shopping

shared by gramatr on Mar 15
With the rapid growth of e-commerce, today's online shoppers are faced with more and more competing options leading them to become filled with doubt, confusion, and frustration about what to buy. The ...


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