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The Shift to Visual Social Media

by: @SociallySorted The Shit to VISUAL Sacial Media Sacial Media has transformed into WISUAL SOCIAL MEDIA as we are DRAON to VISUAL Content. secs are more likely ts engage with brands if they past pictures than any other media." YouTube passes 4 Billion Videa Views daily [1] [2] Instagram passes luitter tor daily active mabile users in Hugust ZU1Z • 7,302,000 Instagram • 6,868,000 Twitter 8.5 fald increase in 6 months [3] Pinterest is now the 4th Largest Driver of Traffic Worldwide™ Photos on Facebook generate 53% more likes than the average post [4] [5] PieMonkey averages 1.60 visits/day and 1.31 images edited/day in just 8 months [6] How the Visual shitt DEVELODED 3 4. Jell 500-1000+ words Blags Facebook Twitter Microblogs then 140 Characters - Show 2 A 3. Multi-media Microblogs Pinterest УлиJиве Na words Instagram necessary Jumblr How brands can leverage the power ot SOCIAL MEDIA VISUALA Don't tell if you can show Wherever possible use VISUALS to share your message. Treate vriginal visual content Picmonkey PICTURES | IMAGES | INFOGRAPHICS VIDEOS | GRAPHICS | ANIMATIONS CO Invest in: • professional graphic design • in-house training (basic editing) • learning to use quality DIY programs like QUOTES | CHECKLISTS | TUTORIALS INFOGRAPHICS | VIDEOS | SLIDESHARE Tip 1 Over 80% of Гip 2 pins are repins on Pinterest. BIMetrics, 201201 Be the 20% that gets repinned by 80% of users! Create original content. CrowdSource Visual Content Engage fans to • create and share images for you • connect with and promote your brand visually SHOUWCase your story • contribute to photo and video competitions, promotions or events. Tip 4 Engagement from Instagram users is as much as0 times greater than other platforms. Images = Emotion and Connection. Гip 3 Dane Atkinson, CEO [8] Add back the wards Mix it up Add captions and descriptions to images and videos • Overlay a "Call to Action" • Add keywords & hashtags to image descriptions • Include watermark or website url on original images Overlay text on Instagram photos • Tweet images & Pinterest Pins on Twitter • Pin Videos to Pinterest Use more Images on Facebook Include quality images on Blog Posts Гiр 5 You Tube Tip 6 Socially Brought to you by a Social Media & Visual Marketing Agency REFERENCES: 1. 2012 study by ROIresearch 2. Reuters 2012 3. ComScore Data August 2012 as reported by Mashable 4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch 5. Hubspot October 2012 Study of B2B and B2C Companies W-DATA.aspx 6. - December 2012 7. RJMetrics 2012 8. Dane Atkinson, CEO SumAll 2012 Data ( as quoted in

The Shift to Visual Social Media

shared by sociallysorted on Apr 26
Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But...


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