Sharpie's Social Culture

Shanpte ESHARPIE ONLINE community HAS A SUCCESSFUL SOCIAL ME DIA STRATEGY THEIR SParks CONVERSATION COMMUNITY ENGAGEMENT • and BRAND LOYALTY sinsjpi SHARPIE USES SOCIAL MEDIA ire Creatuty IN CONSUMERS AND THEIR EMPLOYEES THEIR APPROACH TO SOCIAL MEDIA REFLECIS EXISTING OBJECTIVES BECAUSE IT IS DRIVEN BY THE Corycorate C CULTURE MAINSTREAM APPR MANAGEMENT IS N'T SO MAINSTREAM ANYMORE. le Shapies SOCIAL MEDIA machine SUSANWASSEL 66 WHILE NOT ALL EXECS HAVE IT FIGURED OUT, THEY KNOW ITS BIGAND THEY KNOW IT matters and THEY COULDNT HAVE BEEN MORE SHARPIE AND IT SHOWS WITH 3,397,623,likes on Facebook 232,024, followers on Twiter 34,56 2 followers on Instagram SHARPIE HAS SEEN A- 9% Sales bump Since 2011 PROVING THAT A THRIVING Social Culture FOSTERS INNOVATION, y COLLABORATION, CREATIVITY MZ SUCCES SHARPIE INFODOODLE BY: Verge Pipe LANE SCOTT JONES OMedia Shanpte ESHARPIE ONLINE community HAS A SUCCESSFUL SOCIAL ME DIA STRATEGY THEIR SParks CONVERSATION COMMUNITY ENGAGEMENT • and BRAND LOYALTY sinsjpi SHARPIE USES SOCIAL MEDIA ire Creatuty IN CONSUMERS AND THEIR EMPLOYEES THEIR APPROACH TO SOCIAL MEDIA REFLECIS EXISTING OBJECTIVES BECAUSE IT IS DRIVEN BY THE Corycorate C CULTURE MAINSTREAM APPR MANAGEMENT IS N'T SO MAINSTREAM ANYMORE. le Shapies SOCIAL MEDIA machine SUSANWASSEL 66 WHILE NOT ALL EXECS HAVE IT FIGURED OUT, THEY KNOW ITS BIGAND THEY KNOW IT matters and THEY COULDNT HAVE BEEN MORE SHARPIE AND IT SHOWS WITH 3,397,623,likes on Facebook 232,024, followers on Twiter 34,56 2 followers on Instagram SHARPIE HAS SEEN A- 9% Sales bump Since 2011 PROVING THAT A THRIVING Social Culture FOSTERS INNOVATION, y COLLABORATION, CREATIVITY MZ SUCCES SHARPIE INFODOODLE BY: Verge Pipe LANE SCOTT JONES OMedia