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Sharing Trends in 2011

Sharing Trends Based on 5 Years AddThis is installed on 10 million domains, reaches 1.2 billion users monthly, and supports 337 services. SOCIAL BEHAVIOR WHEN DO PEOPLE SHARE? 9:30 AM Weds Peak Hour Peak Day 75% in 1 Day Peak sharing occurs at 9:30am EST every day. Wednesdays are the peak 75% of clicks occur within days for sharing. the first day of a share. WHEN DO PEOPLE CLICK? Most users click 2 minutes after content is shared. 6, SOCIAL GROWTH TOP GROWTH ALL TIME Service Growth in Shares % Twitter 35,356% - f Facebook & Like 5,809% A in Linkedin 3,226% A SU StumbleUpon 2,912% - t Tumblr 1,142% PAST YEAR GR OWTH Trending Up Trending Down Facebook Send 756% - iGoogle -68% t Tumblr 532% - AOL Lifestream -63% ▼ +1 Google +1 418% - my MySpace -53% - P PingFM 272% - Delicious -46% ▼ in Linkedin 243% - C Digg -46% - ADDRESS BAR SHARING Still up to 10x more sharing. Most sharing happens via copy paste. Sharing by copying URLS directly from the address bar to emails, IMs and other social channels can be up to 10X more than from sharing tools. SOCIAL WORLD Sharing Density Worldwide Most Least GEEKY F ACTS A SHARING TAKES PROCESSING P OWER 1 Day 1 Week 5 Years 2.65 Billion Views 70 Terabytes 1.78 Trillion Views If each page view generated a If we went back in time 1.78 We process more data in one week than the Hubble Telescope collected in its first 20 years. second of attention, we would trillion seconds, we would see see 90 years of attention daily. the dawn of humanity. THX, SRSLY! +ADDTHIS 2006 FIVE 2011 ©2011 Clearspring Technologies. *clearspring 111

Sharing Trends in 2011

shared by kcatoto on Dec 28
It’s that time of year again! The response to our AddThis inforgraphic on sharing trends from 2010 was so high, we knew we had to follow up this year. Allow us to introduce trends in sharing for 201...




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