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Setting up a LinkedIn company page: what, why, when and how?

Sm3 SwitchmyBusiness.com Presents: A Series of Guides for... Getting Things Done LinkedIn Business Pages: What? Why? How? What? LinkedIn is the world's largest professional network; connecting over 300 million people and businesses. Setting up a FREE company page will allow you to: Raise awareness of your products and services Build networks and connections • Share industry insights Recruit talent Why? 350 million Users are registered with LinkedIn Every second, 2 people sign up. LinkedIn sends nearly four times more people to your homepage than Twitter or Facebook A properly managed LinkedIn business page can help you to: • Communicate with followers • Promote your Services Find leads • Discover potential employees How? 01 If you don't already have a personal account, visit www.linkedin.com and set one up. Once you're logged in hover over "interests" and select "companies." On the right hand side, select "create": Create a Company Page Raise brand awareness, announce career opportunities, and promote your products and services with a Linkedin Company Page. Learn More Create 02 Fill in your company details. You need to make sure that your company email address is verified on your personal account as only those with a company email address can create a company page. Click continue. 03 You'll need to click the link in the email before you can proceed. When you have, it's time to enter your company information. Be as comprehensive and engaging as possible: Company Specialities: From online marketing to energy comparison; whatever your business' skills and services are make sure you get it in here - this is how people will find you. Add Page Admins: You'll want more than one admin to keep an eye on the page. You'll need to be connected with anyone you add, and they'll need a verified company email address. 04 Upload your company logos and banner images. nB Square Logo: 50 x 50 Pixels SmB Horizontal Logo: 110 x 60 Pixels Banner SmB SwitchmyBusiness.com Image: 646 x 220 Pixels Done! Extra Tips Tips for Maximum Engagement: Post consistently: Post consistently – Little and often is much more effective than all or nothing Be visual: Add images and documents to your updates to make them more eye-catching Share industry insights: This is the most popular content published on LinkedIn When to Post? 8pm – Ipm:Morning to midday, Monday to Friday, see the most activity on LinkedIn Friday after 3pm: Avoid posting over the weekend; traffic is low and engagement is minimal 9am - 5pm: Stick to posting between business hours for the maximum reach Brought to you by: Sm3 SwitchmyBusiness.com OUR EXPERTS SORT, YOUR BUSINESS SAVES Sources: https://www.facebook.com/business/ http://blog.bitly.com/post/22663850994/time-is-on-your-side https://www.facebook.com/business/a/online-sales/page-post-tips

Setting up a LinkedIn company page: what, why, when and how?

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When it comes to social media for your business there are plenty of networks where you should have a presence. Facebook and Twitter are perfect for keeping in touch with your customers, but when it co...

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