September 2013: The average Facebook page performance

e quintly ll September 2013 Is Your Facebook Page Performing Above The Average? This infographic will help you to find out whether your Facebook page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: • 1-1,000 Fans | Likes • 1,001 - 10,000 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001 + Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average for your page size. 1-1k Fans 346 1k - 10k 3,991 Fans 10k - 100k Fans 37,242 100k - 1m Fans 372,173 1m - 10m 2,872,014 Fans 10m + Fans 21,737,486 Analysis Period: September 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of own posts divided into likes, comments and shares. 1-1,000 100% 100,001 - 1,000,000 78.7% | 6.3% | 15% 1,001 - 10,000 81% | 9.5% | 9.5% 1,000,001 - 10,000,000 83.2% | 4.4% |12.4% 10,001 - 100,000 78.3% | 8.7% |13% 10,000,001 + 85.3% | 4.3% | 10.4% • Likes • Comments • Shares Analysis Period: September 2013 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1-1k 1.5 Fans 1.2 0.9 0.6 1k - 10k 0.3 10k - 100k 100k - 1m 1m - 10m Fans Fans 10m + Fans O August • September VS Total Number Of Interactions Vs. People Talking About This 17,561 338,556 3,326 77,992 559 13,307 115 1,490 168 21 45 1-1k ik - 10k Fans 10k - 100k 100k - 1m im - 10m 10m • 1k- 10k 10k- 100k 100k - 1m im- 10m 10m + 1-1k Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: September2013 Number Of Own Posts VS. Number Of User Posts 150 1000 120 800 600 90 400 60 200 30 1k-10k 10k- 100k 100k - im im- 10m 10m . 1-1k Fans 1k- 10k 10k - 100k 100k - im im - 10m 10m . 1-1k Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: September 2013 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube or all, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com