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SEO Tips for Social Media Managers

SEO Tips for Social Media Managers •.. SIMILARITIES BETWEEN SOCIAL & SEO A FOCUS ON CONTENT 1 Content is king when it comes to SEO, but the same is true for social media marketing. If people don't like content on your website, they're not going to link to it. And if people don't like what you're tweeting, pinning or posting, they're not going to share it. 2 INBOUND TECHNIQUES Social media and SEO are both inbound techniques. They rely on pulling your audience in and earning their trust instead of shoving your products and services in their face. SHARING IS KEY 3 Links from other sites (inbound links) have been the strongest ranking factor for years. The equivalent to inbound links for social media is having people share your social media posts with their followers. AUTHORITY 4 SEO and social media are both about gaining authority. Most of the top sites that rank highly in competitive industries are the ones that are seen as authorities. The top brands on social media are authorities and the top people in their niche. WHAT'S IMPORTANT TO SEO AND HOW IT TRANSLATES TO SOCIAL SEO SOCIAL What's Important How It Translates People sharing your soclal medla posts with their audlence. Domaln & Page Level Link Features Using relevant keywords and hashtags In your soclal medla posts. Page-Level Keywords & Content Based Features Page-Level Keyword-Agnostlc Features Making your soclal medla profiles/blo relevant to your Industry with keywords -> and phrases. How people are engaging with your brand on soclal medla (replles, comments, etc.). Engagement & Traffic Data People mentloning your brand outside of soclal Domaln Level Brand Metrics medla In blogs, news and other outlets. HOW TO IMPROVE SEO WITH SMM EARN INBOUND LINKS You can start getting inbound links from social media by: @mentioning people in your social media posts. • Sharing your own content at the optimal times. Creating shareable content-lists, round-up posts and guides. SOCIAL PROFILES IN SEARCH ENGINE RESULTS PAGES (SERPS) To fill up the first page of the SERPS with your social media profiles, you should: • Make a Facebook, Twitter, Linkedin and YouTube page. They tend to rank the highest. Create a strong profile/bio and be active. Link to your social profiles from your website. PERSONALIZED SEARCH Still in early stages, but here's what you can do to start capitalizing on it right now: • Focus on building your following on Google+. • Share your blog posts and other content on Google+. • Include relevant keywords in all of your social media posts. SEARCH ENGINES INDEX SOCIAL MEDIA POSTS Tips for getting your social media posts indexed in search engines: • Make sure you select the option to index your posts in search engines. • Post about trending topics to potentially have your Tweets show up in the news section. Specify your social profiles to Google. GET TRENDING ON SOCIAL MEDIA Generating a large buzz on social media can I difficult, but here are some steps you can take to get started: • Focus on creating and sharing amazing content. • Brand any images and graphics with your website URL/company name. • Encourage people to Retweet, like and comment on your posts. To learn more or start a free 30-day trial visit: sproutsocial

SEO Tips for Social Media Managers

shared by SeanSmith on Sep 01
This infographic was put together by Sprout Social to help bridge the gap between SEO and social media for Social Media Managers. A lot of the strategies and techniques Social Media Managers use for...


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