Selling to Vulcans & Empaths - Logical & Emotional Sales Pathways

SELLING TO VULCANS AND EMPATHS Creating Logical & Emotional Sales Pathways among the top Destinations in the Social Media Universe ASTRALCOM TRICORDER READINGS INDICATE: Population: 900 million. Inhabitants: 45+, Empath-dominant. Currency: $50- 100K annually. Ecosystem: Events, friends, information sharing. Engagement Strategy: Emotionally valenced content generation. Community and/or customer service and mixed-brand content generation. Promoting your company-related and non-related complementary items as a source of information and to facilitate viral message uptake. Your customer testimonials, peer-to-peer conversation and passive brand promotion."Have you heard about my planet?" style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog; tertiary link to YouTube. CTA Signals: Like, share, post a positive comment. facebook TRICORDER READINGS INDICATE: Population: 800 million Inhabltants: 18-35+, nearly equal Empath/Vulcan-dominance Currency: $25-100K annuallEngagement Strategy: Emotionally and/or intellectually valenced content generation. "On the ground" and "behind-the-scenes" perspective. Companye TRICORDER READINGS INDICATE: Transparency of your company's products/services associated to the lifestyle and affordability of "Living on our planet..." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to Pinterest, tertiary link to Googlet. CTA Signals: Like, share, subscribe. Population: 130 million Inhabltants: 35+, Empath-dominant Currency: $25-10OK annually Ecosytem: information sharing. Engagement Strategy: Emotionally valenced content generation. Special announcements, incentives, event notices, close-out's, and similar "fast" messages that point to situational content on the blog. "What you could be doing on my planet..." style messaging twitter You Tube conversation/social awareness. Call-to-Action (CTA) Path: Primary link to blog; secondary link to Facebook. CTA Signals: Follow, tweet, retweet. YOUR COMPANY BLOG Pinterest YOUR Google + COMPANY WEBSITE TRICORDER READINGS INDICATE: Population: 25 million Inhabltants: 24-45, Empath-dominant Currency: $50-100K annually Ecosystem: Crafts, gifts, hobbies, leisure, interior design/decoration, fashion Engagement Strategy: Emotionally valenced content generation. Leverage fashionable, glamorous attributes of your product/service. Develop a "Wish list that you CAN afford/achieve" for TRICORDER READINGS INDICATE: O Population: 90 million Inhabltants: 20's, Vulcan-dominant Currency: $50-100K annually Ecosystem: Engineers, developers, designers Engagement Strategy: Intellectually valenced content generation. Leverage "smart" or tech-savvy features of your company's products/services. Technical details, in-depth information features & benefits content/posts. "The hi-tech and/ or enviro-friendly attributes of my planet" style messaging/ Ist that cures and pins related to the affordable image associated with your company's services/products and by the consumer."If you lived on here, on my planet.." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to YouTube. CTA Signals: Pin, follow, repin, post a positive comment. PATHWAY LEGEND: conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog: tertiary link to You Tube. CTA Signals: Add to circle, post a positive comment. PRIMARY SECONDARY TERTIARY DEMOGRAPHIC © 2012 ASTRALCOM, LLC. www.astralcom.com.All logos are the property of their respective owners. Information gathered from each social media platform and from multiple additional sources during May 2012. SELLING TO VULCANS AND EMPATHS Creating Logical & Emotional Sales Pathways among the top Destinations in the Social Media Universe ASTRALCOM TRICORDER READINGS INDICATE: Population: 900 million. Inhabitants: 45+, Empath-dominant. Currency: $50- 100K annually. Ecosystem: Events, friends, information sharing. Engagement Strategy: Emotionally valenced content generation. Community and/or customer service and mixed-brand content generation. Promoting your company-related and non-related complementary items as a source of information and to facilitate viral message uptake. Your customer testimonials, peer-to-peer conversation and passive brand promotion."Have you heard about my planet?" style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog; tertiary link to YouTube. CTA Signals: Like, share, post a positive comment. facebook TRICORDER READINGS INDICATE: Population: 800 million Inhabltants: 18-35+, nearly equal Empath/Vulcan-dominance Currency: $25-100K annuallEngagement Strategy: Emotionally and/or intellectually valenced content generation. "On the ground" and "behind-the-scenes" perspective. Companye TRICORDER READINGS INDICATE: Transparency of your company's products/services associated to the lifestyle and affordability of "Living on our planet..." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to Pinterest, tertiary link to Googlet. CTA Signals: Like, share, subscribe. Population: 130 million Inhabltants: 35+, Empath-dominant Currency: $25-10OK annually Ecosytem: information sharing. Engagement Strategy: Emotionally valenced content generation. Special announcements, incentives, event notices, close-out's, and similar "fast" messages that point to situational content on the blog. "What you could be doing on my planet..." style messaging twitter You Tube conversation/social awareness. Call-to-Action (CTA) Path: Primary link to blog; secondary link to Facebook. CTA Signals: Follow, tweet, retweet. YOUR COMPANY BLOG Pinterest YOUR Google + COMPANY WEBSITE TRICORDER READINGS INDICATE: Population: 25 million Inhabltants: 24-45, Empath-dominant Currency: $50-100K annually Ecosystem: Crafts, gifts, hobbies, leisure, interior design/decoration, fashion Engagement Strategy: Emotionally valenced content generation. Leverage fashionable, glamorous attributes of your product/service. Develop a "Wish list that you CAN afford/achieve" for TRICORDER READINGS INDICATE: O Population: 90 million Inhabltants: 20's, Vulcan-dominant Currency: $50-100K annually Ecosystem: Engineers, developers, designers Engagement Strategy: Intellectually valenced content generation. Leverage "smart" or tech-savvy features of your company's products/services. Technical details, in-depth information features & benefits content/posts. "The hi-tech and/ or enviro-friendly attributes of my planet" style messaging/ Ist that cures and pins related to the affordable image associated with your company's services/products and by the consumer."If you lived on here, on my planet.." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to YouTube. CTA Signals: Pin, follow, repin, post a positive comment. PATHWAY LEGEND: conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog: tertiary link to You Tube. CTA Signals: Add to circle, post a positive comment. PRIMARY SECONDARY -- TERTIARY DEMOGRAPHIC © 2012 ASTRALCOM, LLC. www.astralcom.com.All logos are the property of their respective owners. Information gathered from each social media platform and from multiple additional sources during May 2012. SELLING TO VULCANS AND EMPATHS Creating Logical & Emotional Sales Pathways among the top Destinations in the Social Media Universe ASTRALCOM TRICORDER READINGS INDICATE: Population: 900 million. Inhabitants: 45+, Empath-dominant. Currency: $50- 100K annually. Ecosystem: Events, friends, information sharing. Engagement Strategy: Emotionally valenced content generation. Community and/or customer service and mixed-brand content generation. Promoting your company-related and non-related complementary items as a source of information and to facilitate viral message uptake. Your customer testimonials, peer-to-peer conversation and passive brand promotion."Have you heard about my planet?" style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog; tertiary link to YouTube. CTA Signals: Like, share, post a positive comment. facebook TRICORDER READINGS INDICATE: Population: 800 million Inhabltants: 18-35+, nearly equal Empath/Vulcan-dominance Currency: $25-100K annuallEngagement Strategy: Emotionally and/or intellectually valenced content generation. "On the ground" and "behind-the-scenes" perspective. Companye TRICORDER READINGS INDICATE: Transparency of your company's products/services associated to the lifestyle and affordability of "Living on our planet..." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to Pinterest, tertiary link to Googlet. CTA Signals: Like, share, subscribe. Population: 130 million Inhabltants: 35+, Empath-dominant Currency: $25-10OK annually Ecosytem: information sharing. Engagement Strategy: Emotionally valenced content generation. Special announcements, incentives, event notices, close-out's, and similar "fast" messages that point to situational content on the blog. "What you could be doing on my planet..." style messaging twitter You Tube conversation/social awareness. Call-to-Action (CTA) Path: Primary link to blog; secondary link to Facebook. CTA Signals: Follow, tweet, retweet. YOUR COMPANY BLOG Pinterest YOUR Google + COMPANY WEBSITE TRICORDER READINGS INDICATE: Population: 25 million Inhabltants: 24-45, Empath-dominant Currency: $50-100K annually Ecosystem: Crafts, gifts, hobbies, leisure, interior design/decoration, fashion Engagement Strategy: Emotionally valenced content generation. Leverage fashionable, glamorous attributes of your product/service. Develop a "Wish list that you CAN afford/achieve" for TRICORDER READINGS INDICATE: O Population: 90 million Inhabltants: 20's, Vulcan-dominant Currency: $50-100K annually Ecosystem: Engineers, developers, designers Engagement Strategy: Intellectually valenced content generation. Leverage "smart" or tech-savvy features of your company's products/services. Technical details, in-depth information features & benefits content/posts. "The hi-tech and/ or enviro-friendly attributes of my planet" style messaging/ Ist that cures and pins related to the affordable image associated with your company's services/products and by the consumer."If you lived on here, on my planet.." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to YouTube. CTA Signals: Pin, follow, repin, post a positive comment. PATHWAY LEGEND: conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog: tertiary link to You Tube. CTA Signals: Add to circle, post a positive comment. PRIMARY SECONDARY -- TERTIARY DEMOGRAPHIC © 2012 ASTRALCOM, LLC. www.astralcom.com.All logos are the property of their respective owners. Information gathered from each social media platform and from multiple additional sources during May 2012. SELLING TO VULCANS AND EMPATHS Creating Logical & Emotional Sales Pathways among the top Destinations in the Social Media Universe ASTRALCOM TRICORDER READINGS INDICATE: Population: 900 million. Inhabitants: 45+, Empath-dominant. Currency: $50- 100K annually. Ecosystem: Events, friends, information sharing. Engagement Strategy: Emotionally valenced content generation. Community and/or customer service and mixed-brand content generation. Promoting your company-related and non-related complementary items as a source of information and to facilitate viral message uptake. Your customer testimonials, peer-to-peer conversation and passive brand promotion."Have you heard about my planet?" style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog; tertiary link to YouTube. CTA Signals: Like, share, post a positive comment. facebook TRICORDER READINGS INDICATE: Population: 800 million Inhabltants: 18-35+, nearly equal Empath/Vulcan-dominance Currency: $25-100K annuallEngagement Strategy: Emotionally and/or intellectually valenced content generation. "On the ground" and "behind-the-scenes" perspective. Companye TRICORDER READINGS INDICATE: Transparency of your company's products/services associated to the lifestyle and affordability of "Living on our planet..." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to Pinterest, tertiary link to Googlet. CTA Signals: Like, share, subscribe. Population: 130 million Inhabltants: 35+, Empath-dominant Currency: $25-10OK annually Ecosytem: information sharing. Engagement Strategy: Emotionally valenced content generation. Special announcements, incentives, event notices, close-out's, and similar "fast" messages that point to situational content on the blog. "What you could be doing on my planet..." style messaging twitter You Tube conversation/social awareness. Call-to-Action (CTA) Path: Primary link to blog; secondary link to Facebook. CTA Signals: Follow, tweet, retweet. YOUR COMPANY BLOG Pinterest YOUR Google + COMPANY WEBSITE TRICORDER READINGS INDICATE: Population: 25 million Inhabltants: 24-45, Empath-dominant Currency: $50-100K annually Ecosystem: Crafts, gifts, hobbies, leisure, interior design/decoration, fashion Engagement Strategy: Emotionally valenced content generation. Leverage fashionable, glamorous attributes of your product/service. Develop a "Wish list that you CAN afford/achieve" for TRICORDER READINGS INDICATE: O Population: 90 million Inhabltants: 20's, Vulcan-dominant Currency: $50-100K annually Ecosystem: Engineers, developers, designers Engagement Strategy: Intellectually valenced content generation. Leverage "smart" or tech-savvy features of your company's products/services. Technical details, in-depth information features & benefits content/posts. "The hi-tech and/ or enviro-friendly attributes of my planet" style messaging/ Ist that cures and pins related to the affordable image associated with your company's services/products and by the consumer."If you lived on here, on my planet.." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to YouTube. CTA Signals: Pin, follow, repin, post a positive comment. PATHWAY LEGEND: conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog: tertiary link to You Tube. CTA Signals: Add to circle, post a positive comment. PRIMARY SECONDARY -- TERTIARY DEMOGRAPHIC © 2012 ASTRALCOM, LLC. www.astralcom.com.All logos are the property of their respective owners. Information gathered from each social media platform and from multiple additional sources during May 2012. SELLING TO VULCANS AND EMPATHS Creating Logical & Emotional Sales Pathways among the top Destinations in the Social Media Universe ASTRALCOM TRICORDER READINGS INDICATE: Population: 900 million. Inhabitants: 45+, Empath-dominant. Currency: $50- 100K annually. Ecosystem: Events, friends, information sharing. Engagement Strategy: Emotionally valenced content generation. Community and/or customer service and mixed-brand content generation. Promoting your company-related and non-related complementary items as a source of information and to facilitate viral message uptake. Your customer testimonials, peer-to-peer conversation and passive brand promotion."Have you heard about my planet?" style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog; tertiary link to YouTube. CTA Signals: Like, share, post a positive comment. facebook TRICORDER READINGS INDICATE: Population: 800 million Inhabltants: 18-35+, nearly equal Empath/Vulcan-dominance Currency: $25-100K annuallEngagement Strategy: Emotionally and/or intellectually valenced content generation. "On the ground" and "behind-the-scenes" perspective. Companye TRICORDER READINGS INDICATE: Transparency of your company's products/services associated to the lifestyle and affordability of "Living on our planet..." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to Pinterest, tertiary link to Googlet. CTA Signals: Like, share, subscribe. Population: 130 million Inhabltants: 35+, Empath-dominant Currency: $25-10OK annually Ecosytem: information sharing. Engagement Strategy: Emotionally valenced content generation. Special announcements, incentives, event notices, close-out's, and similar "fast" messages that point to situational content on the blog. "What you could be doing on my planet..." style messaging twitter You Tube conversation/social awareness. Call-to-Action (CTA) Path: Primary link to blog; secondary link to Facebook. CTA Signals: Follow, tweet, retweet. YOUR COMPANY BLOG Pinterest YOUR Google + COMPANY WEBSITE TRICORDER READINGS INDICATE: Population: 25 million Inhabltants: 24-45, Empath-dominant Currency: $50-100K annually Ecosystem: Crafts, gifts, hobbies, leisure, interior design/decoration, fashion Engagement Strategy: Emotionally valenced content generation. Leverage fashionable, glamorous attributes of your product/service. Develop a "Wish list that you CAN afford/achieve" for TRICORDER READINGS INDICATE: O Population: 90 million Inhabltants: 20's, Vulcan-dominant Currency: $50-100K annually Ecosystem: Engineers, developers, designers Engagement Strategy: Intellectually valenced content generation. Leverage "smart" or tech-savvy features of your company's products/services. Technical details, in-depth information features & benefits content/posts. "The hi-tech and/ or enviro-friendly attributes of my planet" style messaging/ Ist that cures and pins related to the affordable image associated with your company's services/products and by the consumer."If you lived on here, on my planet.." style messaging/conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to YouTube. CTA Signals: Pin, follow, repin, post a positive comment. PATHWAY LEGEND: conversation/social awareness. Call-to-Action (CTA) Path: Primary link to website; secondary link to blog: tertiary link to You Tube. CTA Signals: Add to circle, post a positive comment. PRIMARY SECONDARY -- TERTIARY DEMOGRAPHIC © 2012 ASTRALCOM, LLC. www.astralcom.com.All logos are the property of their respective owners. Information gathered from each social media platform and from multiple additional sources during May 2012.