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The Science of Social Timing

THE SCIENCE of SOCIAL TIMING PART I Timing & Social Networks It's important to know when the highest percentage of your audience is eavesdropping on your social networks-so that when you share content you'll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48% 33% PERCENTAGE OF POPULATION BY TIME ZONE (U.S.) The chart below represents the percentage of population by timezone. Take this into account when publishing content. 14% 4% 1% ALASKA PACIFIC MOUNTAIN CENTRAL EASTERN & HAWAII A KEY TAKEAWAYS 50% Nearly 50% of the U.S. population is in the Eastern 80% The Eastern and Central Time Zones combined represent almost 80% of the U.S. population. Time Zone. TIMING AND TWITTER PERCENTAGE OF RETWEETS BY HOUR < KEY TAKEAWAY 6% V BEST TIME TO TWEET 7% 5PM 3.5% Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5PM. 0% 12AM 6AM 12 PM 6PM 11PM AVERAGE CTR BY LINKS PER HOUR < KEY TAKEAWAY V BEST TWEETING FREQUENCY 350% 350% TWEETS PER HOUR 175% The vertical coordinate represents the average click through rate (CTR)-followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour. 0% 10 13 TWITTER CTR BY DAY ΚΕΥΤΑΚEAWAY 100% V BEST DAYS TO TWEET 120% MIDWEEK & WEEKENDS 60% Your CTR is generally highest midweek and during the weekend. 0% Sunday Wednesday Saturday TWITTER CTR BY HOUR KEY TAKEAWAY - 60% V BEST TIME TO TWEET 80% NOON & 6PM 40% CTR spikes occur around noon (lunch hour) and 6PM (getting home from work). 0% 12AM 6AM 12PM 6PM 11PM f f TIMING AND FACEBOOK FACEBOOK SHARES BY DAY KEY TAKEAWAY - 0.4 V BEST DAY TO SHARE ON FACEBOOK 0.45 SATURDAY 0.28 Most Facebook sharing is done on Saturday. -0.1 Sunday Wednesday Saturday FACEBOOK SHARES BY HOUR KEY TAKEAWAY - 1.0 V BEST TIME TO SHARE ON FACEBOOK 1.2 NOON 0.4 Facebook shares tend to spike around noon and a little after 7PM. -0.4 12AM 6AM 12 PM 6PM 11PM EFFECT OF POSTS-PER-DAY ON FACEBOOK PAGE LIKES KEY TAKEAWAY - 1.1M V BEST SHARING FREQUENCY ON FACEBOOK 7.2M 0.5 POSTS PER DAY 0.9M The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about o.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook. 0.6M K0.1 0.1 0.3 o.5 0.7 0.8 DATA COURTESY OF OKISSmetrics @danzarrella THE SCIENCE of SOCIAL TIMING PART I Timing & Social Networks It's important to know when the highest percentage of your audience is eavesdropping on your social networks-so that when you share content you'll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48% 33% PERCENTAGE OF POPULATION BY TIME ZONE (U.S.) The chart below represents the percentage of population by timezone. Take this into account when publishing content. 14% 4% 1% ALASKA PACIFIC MOUNTAIN CENTRAL EASTERN & HAWAII A KEY TAKEAWAYS 50% Nearly 50% of the U.S. population is in the Eastern 80% The Eastern and Central Time Zones combined represent almost 80% of the U.S. population. Time Zone. TIMING AND TWITTER PERCENTAGE OF RETWEETS BY HOUR < KEY TAKEAWAY 6% V BEST TIME TO TWEET 7% 5PM 3.5% Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5PM. 0% 12AM 6AM 12 PM 6PM 11PM AVERAGE CTR BY LINKS PER HOUR < KEY TAKEAWAY V BEST TWEETING FREQUENCY 350% 350% TWEETS PER HOUR 175% The vertical coordinate represents the average click through rate (CTR)-followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour. 0% 10 13 TWITTER CTR BY DAY ΚΕΥΤΑΚEAWAY 100% V BEST DAYS TO TWEET 120% MIDWEEK & WEEKENDS 60% Your CTR is generally highest midweek and during the weekend. 0% Sunday Wednesday Saturday TWITTER CTR BY HOUR KEY TAKEAWAY - 60% V BEST TIME TO TWEET 80% NOON & 6PM 40% CTR spikes occur around noon (lunch hour) and 6PM (getting home from work). 0% 12AM 6AM 12PM 6PM 11PM f f TIMING AND FACEBOOK FACEBOOK SHARES BY DAY KEY TAKEAWAY - 0.4 V BEST DAY TO SHARE ON FACEBOOK 0.45 SATURDAY 0.28 Most Facebook sharing is done on Saturday. -0.1 Sunday Wednesday Saturday FACEBOOK SHARES BY HOUR KEY TAKEAWAY - 1.0 V BEST TIME TO SHARE ON FACEBOOK 1.2 NOON 0.4 Facebook shares tend to spike around noon and a little after 7PM. -0.4 12AM 6AM 12 PM 6PM 11PM EFFECT OF POSTS-PER-DAY ON FACEBOOK PAGE LIKES KEY TAKEAWAY - 1.1M V BEST SHARING FREQUENCY ON FACEBOOK 7.2M 0.5 POSTS PER DAY 0.9M The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about o.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook. 0.6M K0.1 0.1 0.3 o.5 0.7 0.8 DATA COURTESY OF OKISSmetrics @danzarrella THE SCIENCE of SOCIAL TIMING PART I Timing & Social Networks It's important to know when the highest percentage of your audience is eavesdropping on your social networks-so that when you share content you'll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48% 33% PERCENTAGE OF POPULATION BY TIME ZONE (U.S.) The chart below represents the percentage of population by timezone. Take this into account when publishing content. 14% 4% 1% ALASKA PACIFIC MOUNTAIN CENTRAL EASTERN & HAWAII A KEY TAKEAWAYS 50% Nearly 50% of the U.S. population is in the Eastern 80% The Eastern and Central Time Zones combined represent almost 80% of the U.S. population. Time Zone. TIMING AND TWITTER PERCENTAGE OF RETWEETS BY HOUR < KEY TAKEAWAY 6% V BEST TIME TO TWEET 7% 5PM 3.5% Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5PM. 0% 12AM 6AM 12 PM 6PM 11PM AVERAGE CTR BY LINKS PER HOUR < KEY TAKEAWAY V BEST TWEETING FREQUENCY 350% 350% TWEETS PER HOUR 175% The vertical coordinate represents the average click through rate (CTR)-followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour. 0% 10 13 TWITTER CTR BY DAY ΚΕΥΤΑΚEAWAY 100% V BEST DAYS TO TWEET 120% MIDWEEK & WEEKENDS 60% Your CTR is generally highest midweek and during the weekend. 0% Sunday Wednesday Saturday TWITTER CTR BY HOUR KEY TAKEAWAY - 60% V BEST TIME TO TWEET 80% NOON & 6PM 40% CTR spikes occur around noon (lunch hour) and 6PM (getting home from work). 0% 12AM 6AM 12PM 6PM 11PM f f TIMING AND FACEBOOK FACEBOOK SHARES BY DAY KEY TAKEAWAY - 0.4 V BEST DAY TO SHARE ON FACEBOOK 0.45 SATURDAY 0.28 Most Facebook sharing is done on Saturday. -0.1 Sunday Wednesday Saturday FACEBOOK SHARES BY HOUR KEY TAKEAWAY - 1.0 V BEST TIME TO SHARE ON FACEBOOK 1.2 NOON 0.4 Facebook shares tend to spike around noon and a little after 7PM. -0.4 12AM 6AM 12 PM 6PM 11PM EFFECT OF POSTS-PER-DAY ON FACEBOOK PAGE LIKES KEY TAKEAWAY - 1.1M V BEST SHARING FREQUENCY ON FACEBOOK 7.2M 0.5 POSTS PER DAY 0.9M The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about o.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook. 0.6M K0.1 0.1 0.3 o.5 0.7 0.8 DATA COURTESY OF OKISSmetrics @danzarrella THE SCIENCE of SOCIAL TIMING PART I Timing & Social Networks It's important to know when the highest percentage of your audience is eavesdropping on your social networks-so that when you share content you'll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48% 33% PERCENTAGE OF POPULATION BY TIME ZONE (U.S.) The chart below represents the percentage of population by timezone. Take this into account when publishing content. 14% 4% 1% ALASKA PACIFIC MOUNTAIN CENTRAL EASTERN & HAWAII A KEY TAKEAWAYS 50% Nearly 50% of the U.S. population is in the Eastern 80% The Eastern and Central Time Zones combined represent almost 80% of the U.S. population. Time Zone. TIMING AND TWITTER PERCENTAGE OF RETWEETS BY HOUR < KEY TAKEAWAY 6% V BEST TIME TO TWEET 7% 5PM 3.5% Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5PM. 0% 12AM 6AM 12 PM 6PM 11PM AVERAGE CTR BY LINKS PER HOUR < KEY TAKEAWAY V BEST TWEETING FREQUENCY 350% 350% TWEETS PER HOUR 175% The vertical coordinate represents the average click through rate (CTR)-followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour. 0% 10 13 TWITTER CTR BY DAY ΚΕΥΤΑΚEAWAY 100% V BEST DAYS TO TWEET 120% MIDWEEK & WEEKENDS 60% Your CTR is generally highest midweek and during the weekend. 0% Sunday Wednesday Saturday TWITTER CTR BY HOUR KEY TAKEAWAY - 60% V BEST TIME TO TWEET 80% NOON & 6PM 40% CTR spikes occur around noon (lunch hour) and 6PM (getting home from work). 0% 12AM 6AM 12PM 6PM 11PM f f TIMING AND FACEBOOK FACEBOOK SHARES BY DAY KEY TAKEAWAY - 0.4 V BEST DAY TO SHARE ON FACEBOOK 0.45 SATURDAY 0.28 Most Facebook sharing is done on Saturday. -0.1 Sunday Wednesday Saturday FACEBOOK SHARES BY HOUR KEY TAKEAWAY - 1.0 V BEST TIME TO SHARE ON FACEBOOK 1.2 NOON 0.4 Facebook shares tend to spike around noon and a little after 7PM. -0.4 12AM 6AM 12 PM 6PM 11PM EFFECT OF POSTS-PER-DAY ON FACEBOOK PAGE LIKES KEY TAKEAWAY - 1.1M V BEST SHARING FREQUENCY ON FACEBOOK 7.2M 0.5 POSTS PER DAY 0.9M The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about o.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook. 0.6M K0.1 0.1 0.3 o.5 0.7 0.8 DATA COURTESY OF OKISSmetrics @danzarrella THE SCIENCE of SOCIAL TIMING PART I Timing & Social Networks It's important to know when the highest percentage of your audience is eavesdropping on your social networks-so that when you share content you'll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48% 33% PERCENTAGE OF POPULATION BY TIME ZONE (U.S.) The chart below represents the percentage of population by timezone. Take this into account when publishing content. 14% 4% 1% ALASKA PACIFIC MOUNTAIN CENTRAL EASTERN & HAWAII A KEY TAKEAWAYS 50% Nearly 50% of the U.S. population is in the Eastern 80% The Eastern and Central Time Zones combined represent almost 80% of the U.S. population. Time Zone. TIMING AND TWITTER PERCENTAGE OF RETWEETS BY HOUR < KEY TAKEAWAY 6% V BEST TIME TO TWEET 7% 5PM 3.5% Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5PM. 0% 12AM 6AM 12 PM 6PM 11PM AVERAGE CTR BY LINKS PER HOUR < KEY TAKEAWAY V BEST TWEETING FREQUENCY 350% 350% TWEETS PER HOUR 175% The vertical coordinate represents the average click through rate (CTR)-followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour. 0% 10 13 TWITTER CTR BY DAY ΚΕΥΤΑΚEAWAY 100% V BEST DAYS TO TWEET 120% MIDWEEK & WEEKENDS 60% Your CTR is generally highest midweek and during the weekend. 0% Sunday Wednesday Saturday TWITTER CTR BY HOUR KEY TAKEAWAY - 60% V BEST TIME TO TWEET 80% NOON & 6PM 40% CTR spikes occur around noon (lunch hour) and 6PM (getting home from work). 0% 12AM 6AM 12PM 6PM 11PM f f TIMING AND FACEBOOK FACEBOOK SHARES BY DAY KEY TAKEAWAY - 0.4 V BEST DAY TO SHARE ON FACEBOOK 0.45 SATURDAY 0.28 Most Facebook sharing is done on Saturday. -0.1 Sunday Wednesday Saturday FACEBOOK SHARES BY HOUR KEY TAKEAWAY - 1.0 V BEST TIME TO SHARE ON FACEBOOK 1.2 NOON 0.4 Facebook shares tend to spike around noon and a little after 7PM. -0.4 12AM 6AM 12 PM 6PM 11PM EFFECT OF POSTS-PER-DAY ON FACEBOOK PAGE LIKES KEY TAKEAWAY - 1.1M V BEST SHARING FREQUENCY ON FACEBOOK 7.2M 0.5 POSTS PER DAY 0.9M The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about o.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook. 0.6M K0.1 0.1 0.3 o.5 0.7 0.8 DATA COURTESY OF OKISSmetrics @danzarrella

The Science of Social Timing

shared by judithgold on Oct 06
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This infographic provides information for the best time to share content on social media networks. By compiling data on the days and times that most people are on social media sites, such as Twitter a...

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