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The Science Behind the Tweet

SCIENCE behind the the BROUGHT TO YOU BY: Mainstreethost DIG TAL MARKE ING AEENCY SINCE 1999 TWEET LEAD GENERATION BEST PRACTICES BRAND BUILDING BEST PRACTICES 1 Keep it short and sweet 2 Clear call-to-action 1 Interact with followers individually, make it feel personal 2 Let brand personality shine, be human 3 Show interest in topics besides just sharing your own content 4 Use hashtags in every post 5 Use images to increase sharing 6 Respond to mentions, comments, replies, etc. 3 Only 1 link per post 4 No hashtags, mentions 5 Consider using Promoted Tweets or Cards 6 Segment followers by content they interacted with 7 Track your unfollow rate from week-to-week (to see which types of posts engaged better than others) URL BEST PRACTICES 70% OF BUSINESSES on twitter focus primarily on BRAND BÚILDING 1 When you include a URL, put it in the middle of a post 2 Twitter will automatically shorten URLS 65% FOCUS ON HASHTAGS WITH 11+ characters get 3 Use a link shortening tool to track URL traffic or customize LEAD GENERATION HOW TO MONITOR NON-FOLLOWERS the link to your brand's name 117% MORE than those with 6-10 1 Use a Twitter monitoring tool to see those who engaged with a campaign but didn't follow your account 2 Use Twitter Ads to hopefully bring these people over as followers RETWEETS Name @Name + Follow A status in 140 characters or less. #hashtag HASHTAG BEST PRACTICES 7 Twitter Ads 1 Try to keep it short (11 characters is ideal) 2 Relevant to industry/brand 3 Don't use more than 1 or 2 hashtags; people find too many to be annoying Posts with images are +1/3 more likely to be RETWEETED IMAGE BEST PRACTICES 1 Tap into consumers' emotions 2 Don't use low-quality images 3 Be careful of copyrighted images 4 Keep it audience-appropriate, not too controversial Tweets with HASHTAGS ARE 33% MORE LIKELY to be retweeted 6 t7 ★ Expand TWITTER ADS BEST PRACTICES DIRECT MESSAGES BEST PRACTICES 1 Don't be salesly; create a CTA to bring them to a landing page 2 Use images and video to increase interaction 3 It's ok to ask people to follow or Retweet you 1 DMs get on average a 300% higher click rate than outbound emails 2 Make your messages personal so they aren't immediately deleted from being perceived as spam A Visual Guide to the Science of Success on Twitter 1418761693380& hstc=20629287.729b4bd3a768b8bab5990c9b02c82ff9.1415634355936.141 8748305853.1418761887928.69&_hssc%3D20629287.1.1418761887928&_hsfp3D1760658559 SOURCE:

The Science Behind the Tweet

shared by mainstreethost on Apr 09
Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? Refer to this infographic to find out!




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