The Royal Wedding's Social Impact

Prince William Catherine Middleton THE ROYAL WEDDING'S SOCIAL IMPACT When Prince Charles married Camilla Parker Bowles in 2005, social media channels played a supporting role. When Prince William and Kate Middleton are married at Westminster Abbey tomorrow, social media activity will allow access to the event like never before. Twitter and Facebook have been key networks in the build-up to the event with trending topics and particular groups appearing globally. Here are some key trends, highlighting the effect of the Royal Wedding Buzz. TWITTER ACTIVITY # Following 0- 2.5 Thousand Captured over a 1 month period # of Followers 0- 200 Thousand 37 @royalwedding 29 @ABCRoyals 2.074 79 @ClarenceHouse 36.034 @BritishMonarchy 129,009 @Queen_UK 189 295 GRoyal_Wedding 218 1,091 2.221 @RoyalWed_updt 128 @2royalwedding 400 FACEBOOK PAGES Like KLOUT SCORE Number of Likes Captured over a 1 month period - Maximum 100 THE BRITISH MONARCHY 353,187 Groyalwedding @Clarencetouse 068 017 (official tacebook page for the Monarchy) GABCRoyals 055 02royalwedding 047 THE ROYAL WEDOING DRINKING GAME 083 230,469 GritichMonarrhy 067 GRoyalWed_updt BRoval Wedding 049 019 KATE MIDDLETON 41,766 CONGRATULATIONS TO PRINCE WILLIAM AND KATE MIDDLETON THE BATTLE OF THE HASHTAGS Over a 1 month period 10,044 PRINCE WILLIAM OF WALES 547 52,982 5,567 #royalwedding #katemiddleton GLOBAL GOOGLE SEARCHES Over a 1 month period 1.2 million 1 million 450,000 301,000 KATE MIDDLETON ROYAL WEDDING PRINCE WILLIAM WILLIAM & KATE REGIONAL GOOGLE SEARCHES Over a 1 month period (0-550 Thousand) ROYAL WEDDING KATE MIDDLETON PRINCE WILLIAM y WILLIAM & KATE CANADA HONG KONG US INDIA i Strategy AUSTRALIA Graphic created for iStrategy Conference I www.istrategyconference.com Sources: www.hashtags.org, www google.com, www.titter.com Graphic by DP I Twitter adocouk 0 - 100 POINTS